Sky Österreich will generate more than €5m ($5.9m) per season from the sublicensing of Austrian Bundesliga rights, from 2018-19 to 2021-22.
Selling global rights exclusively to pay-television broadcaster Sky has netted the Austrian Bundesliga the biggest media-rights deal in the country’s history.
IMG’s acquisition of Austrian skiing federation international rights has surprised the industry, as the move could change the balance of power in the winter sports media-rights market.
Uefa’s latest deal for its national team rights in Austria is evidence of a change in strategy for sales in Europe from 2018-19, as European football’s governing body attempts to meet its targets for both revenue and exposure.
The price of Formula One media rights has fallen and stayed flat in recent deals for Austria and Russia respectively, reflecting the lack of competition for the property in both markets.
Servus TV’s acquisition of rights to motorcycling series MotoGP last month has come at a high cost as the commercial broadcaster will share coverage in Austria with Eurosport.
The Infront Sports & Media agency has secured fee increases in skiing deals with public-service broadcasters in both Austria and Norway.