YouTube

Motorsport

Formula One has agreed a deal with YouTube that will allow the Google-owned platform to live stream the Eifel Grand Prix in Germany for free in seven countries in Europe
Esports

Esports superstar Tyler “Ninja” Blevins has begun streaming on Google platform YouTube following the recent shutdown of Microsoft's Mixer service.
Esports

Twitch's three-year deal with ESL and DreamHack is a landmark for the streaming platform and another sign that the esports industry is adopting traditional media-rights principles.
Football

The Russian Premier Liga has stepped up its association with YouTube by announcing that it will become the first major sports league to use the video streaming service’s ‘memberships’ offering as the m…
Esports

US interactive entertainment company Activision Blizzard has agreed a wide-ranging strategic relationship with Google through which the internet company’s video-sharing platform, YouTube, will become t…
Football

Spanish LaLiga football club Real Madrid has launched a subscription-based service on social media platform Facebook
Multi-sport

Tomos Grace discusses the company’s three-pronged strategy, its role as a ‘free-funnel’ for rights-holders, and its plans to develop its ‘pay’ and ‘live’ offers.
Football

Premier League club Liverpool’s decision to launch ‘paid-for’ content options on global video-sharing platform YouTube is a taster of how the platform will develop its sports-broadcasting partnerships.
Olympic Games

Claro Sports, the broadcaster owned by Carlos Slim's Mexican telecoms giant América Móvil, is to offer free content from the Tokyo 2020 Olympic Games on YouTube through its editorial tie-up with Spanish m…
Athletics

Organisers of the Ineos 1:59 Challenge, Eliud Kipchoge’s attempt to run the first sub-two hour marathon, have agreed a partnership with video sharing website YouTube for next month’s event.
Baseball

League to distribute live streamed game into quartet of prominent international baseball markets
Basketball

The International Basketball Federation (Fiba) has detailed a cooperation partnership with technology company Google which is designed to deliver a premium experience to fans who cannot be at the ongoing…
Football

England’s Premier League has launched an official channel on YouTube, having previously decided against setting up a collective presence on the Google-owned video sharing website. The YouTube.c
Multi-sport

The Mediapro agency, international rights manager for the 2019 Pan American Games, has agreed a deal with YouTube for the online video platform to broadcast the ongoing multi-sport event in Lima, Peru
Softball

The World Baseball Softball Confederation has said it will provide a global live stream of all matches from the 2019 men’s Softball World Championship on video-sharing platform YouTube, while it has a…
Cricket

The International Cricket Council is broadcasting World Cup content for the first time on social media platforms Facebook, YouTube and Twitter
Basketball

The NBA has confirmed that the basketball league’s season-ending Finals will be live-streamed in India on social media websites Facebook and Twitter and video-sharing platform YouTube.
Baseball

Major League Baseball struck a new partnership on Tuesday with YouTube incorporating live streaming rights to 13 games from the second half of the 2019 regular season