Fan Engagement
Swedish handball leagues appoint Infront Lab to long-term digital role
The Infront agency has agreed a five-year deal to create a new digital ecosystem for the Handbollsligan and SHE, the top-tier men’s and women’s handball competitions in Sweden.
LaLiga subscription portal rolled out to smartphone users across sub-Saharan Africa
LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
Opening Day sets record merchandise sales, record viewers on MLB.TV
Major League Baseball's Opening Day set records on its out-of-market streaming service MLB.TV and earned a record in online merchandise sales
NWSL extends Just Women’s Sports content deal
The National Women’s Soccer League (NWSL), top tier of the domestic game in the United States, has extended its content and media deal with the Just Women’s Sports (JWS) platform.
TikTok and MLS agree sponsorship, content and programming deal
Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
FIVB rises to top spot in Redtorch’s IF social media rankings
The International Volleyball Federation (FIVB) was the best-performing Olympic governing body on social media in 2022, according to a league table compiled by the Redtorch agency
TikTok continues UFC association with expanded content deal
TikTok has announced its latest content agreement with the Ultimate Fighting Championship
Sports Innovation Lab, Ally target equitable media spend on women’s sports
Boston-based data company Sports Innovation Lab and Ally Financial have launched the Women's Sports Club in an effort to create equitable media spend on women's sports properties
Global Champions appoints WePlay to drive d2c growth as broadcast footprint expands
Global Champions, the rights-holder to equestrian sport’s Longines Global Champions Tour (LGCT) and Global Champions League (GCL), has turned to the WePlay digital marketing agency in a bid to significantly b…
MSG to launch streaming service MSG+ this summer
Regional sports network Madison Square Garden (MSG) Networks has announced it will launch streaming service MSG+ this summer
NBA unveils live game avatar experience within app
The National Basketball Association (NBA) has unveiled new personalised options that would be part of the future live game streaming experience, including the eye-catching feature for fans to scan their…
T-Mobile offers free MLS Apple Season Pass access, DirecTV in commercial premises deal
Mobile carrier T-Mobile is providing Major League Soccer's MLS Season Pass on Apple TV free to its customers and Metro by T-Mobile customers under a company promotion
ESPN, Disney to air animated NHL game
The National Hockey League, domestic rights-holder ESPN and Disney Channel have created a first-ever live, animated NHL game telecast that will feature the Washington Capitals and New York Rangers on March…
WSC Sports adds ATP Media to tennis client portfolio
ATP Media, the global broadcast production and distribution arm of men’s tennis’ ATP Tour, has agreed a deal with automated highlights company WSC Sports to support its scalable content creation and dig…
Mets to air Super Bowl LVII commercial in New York area
Major League Baseball's New York Mets have unveiled plans to air a Super Bowl LVII commercial on New York area-network Fox 5 New York on February 12.
ICC retains social media leadership, volleyball on the rise in BCW rankings
The International Cricket Council (ICC) has retained its stranglehold on BCW Sports’ International Sports Federation Social Media Ranking, with Volleyball World being the year’s big climber.
IMG strikes multi-faceted 10-year extension with R&A
The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
Sky Deutschland extends ‘Next Generation’ scheme to attract younger demographic
German Bundesliga domestic rights-holder, pay-television broadcaster Sky, will continue efforts to reach out to a younger audience with a special broadcast of this weekend’s match between 1.