Sponsorship & Marketing
ITF’s 25-year Davis Cup deal with Kosmos terminated
Kosmos Tennis' 25-year agreement with the International Tennis Federation to run and commercialise the Davis Cup has been terminated following unsuccessful attempts to renegotiate the deal
DHL extends long-term backing of Formula E, Bandeirantes agrees rights deal
Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
Japan’s Rugby League One reports financial surplus in first year
Japan's revamped rugby union league, Rugby League One, has reported revenue of 3.3bn yen ($25m/€23m) and a surplus of 270m yen ($2m/€1.9m) in its first financial year.
Sponsorship revenue generated 2.1bn
Manchester City agrees regional deal in India with Reliance-owned Jio Platforms
English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…
IMG retains Wimbledon media and sponsorship rights representation
IMG will continue to represent broadcast and sponsorship rights to the Wimbledon Championships after agreeing to an exclusive ‘long-term’ extension with the All England Lawn Tennis and Croquet Club (AE…
ARD audience for Germany’s World Cup opener dips below 10m as armband row continues
An average audience of 9.2 million people tuned into German broadcaster ARD’s coverage of the 2022 Fifa World Cup match between Germany and Japan amid new protests against Fifa’s ban on ‘OneLove’ armbands.
Qatar Airways to sponsor Fox Sports’ US World Cup coverage
Qatar Airways, the state-backed airline, will sponsor Fox Sports' coverage of the 2022 Fifa World Cup in the United States, it has emerged
Euroleague Basketball extends Bwin deal for Greek market
Online sports betting and gaming operator Bwin has signed a multi-year extension to its sponsorship deal with Euroleague Basketball covering the Greek territory
Inaugural NFL Germany game proves huge success locally
The National Football League's inaugural regular-season game in Germany last weekend proved a huge success locally across a series of key metrics
MLS clubs to have Apple TV sleeve patches as part of rights deal
Tech giant Apple has gained the rights to place the Apple TV logo on the sleeves of all 29 Major League Soccer teams as part of the landmark, 10-year global rights deal between the two parties.
Spanish and Belgian federations agree content deals with Xiaohongshu
The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup
New LET commercial director Harold undertaking strategic review
Golf’s Ladies European Tour (LET) has recruited Fiona Harold as its new commercial director.
RTVE issued with provisional restrictions on World Cup advertising
Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), has set out advertising restrictions that public broadcaster RTVE will have to follow for its coverage of th…
FIH elects Asian hockey CEO Ikram as president, direct federation income nears CHF5m
Asian Hockey Federation (AHF) chief executive Tayyab Ikram has been elected as the new president of the International Hockey Federation (FIH), seeing off the challenge of Marc Coudron
Formula 1’s Q3 revenues rise to $715m
Formula 1 has reported revenues of $715m (€721m) for the third quarter of 2022, a seven-per-cent increase on the same period in 2021 but a slight decrease compared with the $744m posted in the second q…
Singapore Women’s Open to tee off in December off after two-year wait
The inaugural edition of the Singapore Women’s Open golf tournament will finally take place next month after being postponed for more than two years as a result of the pandemic.
Asia Rugby strikes long-term deal with marketing agency Redstrike
Asia Rugby has announced a strategic agreement with sports marketing agency Redstrike.
The deal will see Redstrike develop the regional rugby union association’s commercial and sponsorship programmes.
Broadcast deals in over 80 countries for EHF Women’s Euro 2022
Rights agreements have been secured with 35 broadcasters for the European Handball Federation (EHF)’s Women’s Euro 2022, which will take place in Slovenia, North Macedonia and Montenegro from November 4 t…