Sponsorship & Marketing

Olympic Games
Global

Timo Lumme, the long-standing managing director of IOC Television and Marketing Services, is to retire from the position at the end of the year and will be replaced by Anne-Sophie Voumard, currently the…
Multiple Sports
India

India’s government has warned broadcasters against advertising gambling products following the rise of what it describes as “online offshore betting platforms” using news websites as a “surrogate product…
Table Tennis
China

The International Table Tennis Federation (ITTF) has announced a sponsorship deal with China Telecom that will see the operator become a presenting partner of the forthcoming World Team Table Tennis Championships…
Football
Europe

The European Club Association (ECA) and Uefa have moved closer to agreeing a new Memorandum of Understanding (MoU) spanning until 2030 after signing a new letter of intent (LOI)
Multiple Sports
Global

Sports and entertainment group Endeavor has announced the promotion of Robbie Henchman to the role of president of global partnerships at IMG Events, IMG Media and On Location
Basketball
USA

New contract term to include league highlight rights for FanDuel TV
Football
Vietnam

German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…
Football
MENA

LaLiga, organising body of the top two divisions of Spanish club football, has signed a letter of intent with Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) with the intention…
Skiing
Global

The International Ski Federation (FIS) has recruited Roberto Nosotti, previously of the Infront agency, as director of media rights at its new in-house commercial division that will oversee the sale of…
Basketball
France

Logistics, shipping and commodities trading company Fedcom, a sponsor of Euroleague Basketball and majority shareholder of LNB Pro A club AS Monaco Basket, has reportedly acquired broadcast rights to the…
Tennis
Global

The International Tennis Federation generated $66.6m (€66.2m) in income in 2021, a significant increase on the $35.6
Tennis
Australia

Australian telecoms operator Optus has announced a content and endorsement agreement with three-time tennis grand slam winner Ashleigh Barty that will see her assume the title of ‘chief of inspiration’.
Football
Nordics

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
Multiple Sports
Global

Sports and entertainment group Endeavor has once again raised its full-year revenue guidance after posting $1.31bn (€1.26bn) in second-quarter revenue and $42.2m in net income.
Multi-sport
Europe

Spyros Capralos, president of the European Olympic Committees (EOC), is confident that the new European Games broadcast deal with the European Broadcasting Union (EBU) consortium of public-service broadcasters…
Rugby League
Global

Sports betting and data services company Stats Perform has been appointed the Official Data Partner for the re-arranged Rugby League World Cup (RLWC 2021)
Motorsport
Global

Formula 1 recorded revenues of $744m (€731.6m) during the second quarter of this year as the return of crowds and an uplift in sponsorship and media receipts helped increase its operating income to $65m.
Football
Germany

Bayern Munich commercial executive Andreas Jung has called on the German Football League (DFL) to stage the German Super Cup abroad in order to increase the league’s international presence and commercial a…