W Series motorsports competition sells Asia, Africa, Oceania rights to inaugural season

W Series, the women’s motor-racing championship, has signed media rights deals covering its inaugural season across 35 territories in Asia, Africa and Oceania, it said Tuesday.

Fox Sports Asia will broadcast all W Series races on pay-television channels across 16 territories in Asia, including China, South Korea, Indonesia, the Philippines, Hong Kong, Thailand, Vietnam, Cambodia and Singapore.

In sub-Saharan Africa, the rights-holder sold free-to-air and mobile rights in 17 territories including Nigeria, Ethiopia, Botswana, Kenya, Ghana, South Africa, Tanzania, Uganda, and Zimbabwe.

In Oceania, SBS in Australia will broadcast races free-to-air via app and on-line, and in New Zealand, Sky NZ will broadcast races and highlights.

These deals were facilitated by the Pitch International agency, which W-Series appointed last week to market its global media rights.

UK broadcaster Channel 4 and Nordic broadcaster Nent have already agreed deals to broadcast the six-race competition in their respective territories.

The season starts at Hockenheim, Germany on May 4 and finishes at Brands Hatch on August 11.