Americas

Olympic Games
USA

NBCUniversal executives are doing their utmost to take the positives from the 2022 Beijing Winter Olympics, which have generated historically low TV ratings in the United States but have helped build the…
Golf
USA

After two successive National Football League Wild Card games aimed at children, ViacomCBS is aiming to do the same for golf with the Nickelodeon Slime Cup.
Football
USA

Major League Soccer has enlisted some of the biggest personalities in the league, including a number of celebrity team owners, for the first broadcast spot of its “Our Soccer” campaign for the 2022 sea…
Motorsport
Americas

Formula E has secured multi-year renewals with Fox Sports Mexico and Bell Media in Canada for linear and digital rights to its World Championship
Multiple Sports
USA

Streaming growth, Manning contract extension highlight latest results
NFL
USA

Online retail giant to run ad during NFL title game touting upcoming coverage
Motorsport
USA

Nascar's decision to move the Busch Light Clash from Daytona, Florida, to the Los Angeles Coliseum has reaped immediate rewards with the preseason exhibition race securing an impressive 4
Football
Americas

The Spanish Football Federation (RFEF) has become the latest rights-holder to look to the vibrant market in the Americas by launching an invitation to tender for broadcast rights to the Spanish Super Cup
Rugby Union
USA

United States-based streaming service FloSports has secured an exclusive broadcast agreement with Southern Hemisphere rugby union alliance Sanzaar through 2025, SportBusiness can reveal.
NFL
USA

Cryptocurrency trading platform eToro has become the third crypto brand to announce it has secured an adverting slot for Super Bowl LVI, joining FTX and Crypto.com
Football
Brazil

Brazil’s LiveMode agency and 1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, have combined to propose taking over commercial management of the leagues with a m…
Basketball
USA

The National Basketball Association has announced that the inaugural NBA HBCU Classic will be simulcast on TNT and ESPN2 on February 19 as part of the 2022 NBA All-Star Weekend in Cleveland, Ohio.
Olympic Games
USA

The 2022 Beijing Winter Olympics Opening Ceremony attracted a Total Audience Delivery (TAD) of nearly 16 million viewers across multiple NBCUniversal platforms in the United States, representing a record-low …
Football
Canada

Sports-focused streaming service and channel aggregator fuboTV has continued to bolster its soccer presence in Canada by picking up exclusive rights to the Fifa Club World Cup
NFL
USA

Multiple held-back units sell for $7m each, with the network setting new records for the event.
Olympic Games
USA

US-based sports streaming platform fuboTV has reached an agreement to carry NBCUniversal’s coverage of the Beijing 2022 Winter Olympic Games, which officially begin on Friday.
Multiple Sports
USA

In an effort to shine a greater spotlight on female athletes and their achievements, Los Angeles, California-based venture studio FAST Studios has unveiled plans to debut Women’s Sports Network, a 24-hour st…
NFL
Brazil

Brazilian commercial broadcaster RedeTV will broadcast this year's Super Bowl on February 13