Asia

Last week’s sale of BCCI media rights indicates that bilateral series have likely passed their peak value, experts have told SportBusiness Media.

Media group Viacom18 has strengthened its position as the home of Indian cricket, after today (Thursday) acquiring exclusive linear and digital rights to the national team’s bilateral matches.

The Korea Professional Football League and sports data and betting services company Sportradar have renewed their wide-ranging global media and betting rights deal for another four years, with sponsorship…

Next Media, the sports marketing agency in Vietnam, has sealed an early extension of its rights to German football's Bundesliga, and is to work with the VMG Media agency to make the matches more widely…

Pay-television broadcaster K+ secured exclusive rights to all Asian Football Confederation competitions in Vietnam from 2025 to the end of 2028 after agreeing to pay a 50-per-cent uplift.

Streaming platform Huya will begin showing Ultimate Fighting Championship (UFC) events in China after sublicensing rights to the mixed martial arts promotion from rival streaming service Migu.

Chinese conglomerate Wanda Group has appointed Deutsche Bank as advisers on a potential sale of the Infront sports marketing agency

Pay-television broadcaster beIN Sports has acquired rights to the Bundesliga in 10 territories across the Asia-Pacific region as part of a new deal with the German Football League (DFL) until 2025-26

The merger between media groups Sony and Zee will challenge the current streaming dominance of Disney and Viacom18 in the Indian sports media market, experts say.

The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…

Now TV, the pay-television arm of Hong Kong Telecom and its parent company PCCW, has renewed its LaLiga rights as part of a new three-year deal with the Spanish football league

The merger between India’s Sony Pictures Networks and Zee Entertainment Enterprises has received approval from the National Company Law Tribunal. The long-awaited merger is set to create a $10bn (€9.1bn

Chinese media group Shinai Sports has announced an exclusive digital rights deal for Uefa club competitions for the 2023-24 season, bolstering its portfolio of top-tier football properties

The abundance of Japanese national team players in the Bundesliga has encouraged Abema, the Japanese streaming platform, to commit to another season of showing Germany's top football league

Pay-television broadcaster SCTV secured exclusive rights in Vietnam to Spain’s LaLiga for five seasons after outbidding its rivals.

The Board of Control for Cricket in India (BCCI) has launched an invitation to tender for its media rights to India's bilateral matches in a six-year cycle from 2023-24 onwards as it seeks to follow on…

Pay-television operator Sony Pictures Networks India has extended its exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons

Viacom18 is thought to be the front runner to secure rights to the Indian Super League, the country’s top-tier football competition which has launched its first ever tender.