Australia

The international rights sales of English football’s Premier League continues to throw up interesting outcomes.

Football: Chinese state broadcaster CCTV acquired the rights for all Fifa events between now and 2014, including the 2010 and 2014 World Cups, in a deal worth about $125m (€83m).

Cricket: Entertainment Sports & Direct acquired the theatrical rights for the Indian Premier League in a 10-year deal from 2010 to 2019, paying Rs3.3 bn ($70m)

Baseball: Chinese broadcasters Shenzhen TV, Jiangsu TV and Beijing TV acquired packages of rights for Major League Baseball matches in 2009 and 2010 in deals with Major League Baseball International,…

Network Ten said that its new sports channel, one of a rare breed of free-to-air sports channels, is doing better than expected in the three and a half months since its April launch.

American Football: The IMG agency agreed a deal to distribute the television rights of the National Football League in certain international territories in Europe, Africa, the Middle East, Latin America…

Basketball: Italian pay-broadcaster Sky Italia acquired the exclusive live rights for the top-tier domestic Serie A league in a two-year deal with Lega Basket, paying €5.4m ($7.6m).

Football: Australian public-service broadcaster SBS and pay-channel ESPN acquired the rights for Uefa club competitions the Champions League and Europa League in a three-year deal, from 2009-10 to 2011-12,…

Athletics: US broadcaster NBC and its cable and broadband subsidiary Universal Sports acquired the rights for the World Athletics Series, covering Indoor and outdoor World Championships and other events,…

Basketball: Eurosport Deutschland acquired live rights for nine selected playoff matches from Germany’s top league, the Basketball Bundesliga, in a deal with the league and rights-holder Sportdigital.tv.

New domestic deals for two of Europe’s top five football leagues accounted for two of the three biggest television rights contracts signed in 2008.

Athletics: UK public-service broad-caster the BBC extended its deal for domestic athletics events for a further six years, from 2009 to 2014

American Football: US cable sports network ESPN acquired the rights for the college football Bowl Championship Series.

Negotiations for the European rights for the 2014 and 2016 Olympics were building to a climax this week, as talks intensified between the EBU and the IOC

Olympics: Turkish commercial network Fox Turkey acquired the rights for the 2014 and 2016 Olympic Games.

The launch of Australia’s first-ever free-to-air sports channel, One, is an unprecedented challenge to leading pay sports broadcaster Fox Sports.

UK pay-operator BSkyB’s new five-year deal with the Rugby Football Union was a classic smash-and-grab move that will strengthen its position in the ongoing negotiations for English rugby union’s top-tier domestic league.

Baseball: US sports network ESPN extended a deal with Major League Baseball’s Advanced Media arm for inter-active television and other digital media rights through to 2013.