Baltics
Nent appoints Nørrelund to head sports rights and Viaplay expansion
Nordic Entertainment (Nent) Group has named Peter Nørrelund as its executive vice-president and head of expansion and sport, coming into effect as of August 1.
TV3 extends Baltics rights to EuroLeague and EuroCup
Baltic media group TV3 has agreed a three-season extension to its rights deal with Euroleague Basketball
Nent to launch Viaplay in Baltics with Formula 1, Bundesliga and NHL
The Nordic Entertainment (Nent) Group will launch its Viaplay services in Estonia, Latvia and Lithuania in the first quarter of 2021, and has already started building its sports portfolio by acquiring…
TV3 lands UFC rights in Baltic markets
Baltic media group TV3 has agreed an exclusive, multi-year rights deal with the Ultimate Fighting Championship to provide coverage of the mixed martial arts promotion in Lithuania, Latvia and Estonia
TV3 launches OTT platform in Baltic countries
Baltic media group TV3 has launched a new OTT platform offering more than 100 hours of live sport per week
Saran extends Wimbledon rights through to 2021
Saran Media, the Turkish media-rights agency, has extended its contract for the rights to tennis Grand Slam tournament Wimbledon for a further two years in a deal covering 13 territories
NBA seals pan-Baltic deal with All Media Baltics
The National Basketball Association has agreed a new deal with pay-television broadcaster All Media Baltics across the Baltic region (Estonia, Latvia and Lithuania), having previously sold rights on a…
Pan-regional edge aids All Media Baltics in Premier League renewal
Pay-television broadcaster All Media Baltics used its pan-regional competitive advantage to retain  English Premier League’s rights in the Baltics without a hefty increase in cost.
All Media Baltics renews Premier League rights
Commercial and pay-television broadcaster All Media Baltics has secured English Premier League rights across Estonia, Latvia and Lithuania for a further three seasons, from 2019-20
Small gain for the Premier League in Eastern Europe and Central Asia
The English Premier League has increased the value of its rights in 27 territories across Central and Eastern Europe, and Central Asia in two separate deals, after carving out Bulgaria to capitalise on…
Commercial Sports Media moves into football with A Lyga deal
Sweden-based agency Commercial Sports Media has branched out into a new sport by striking a partnership with A Lyga, the top division of club football in Lithuania
Liga ACB highlights success of in-house sales
Coverage of the 2018-19 season of the Liga ACB, the top division of basketball in Spain, will be available in 140 countries after the league distributed its rights in-house.
Saran Media picks up Serie A rights in Eastern Europe
The Saran Media agency has acquired exclusive rights for Serie A, the top division of Italian football, in 14 Eastern European territories
Competition in Eastern Europe boosts Uefa club competitions
Uefa Champions League and Europa League rights will increase in value throughout Albania, Kosovo and the Baltics – Estonia, Latvia and Lithuania – from the 2018-19 season, TV Sports Markets has learned.
AMI pays increase for LaLiga rights across Baltics and ex-CIS
LaLiga has increased the value of its rights in 13 European and Asian markets by about 20 per cent in a single deal with the Advisers Media International agency.
Euroleague signs digital partnership in key Lithuanian market
Euroleague Basketball has signed a digital media partnership with Lithuanian platform 15min.lt.
Uefa launches rights tenders in Baltic markets
European football’s governing body Uefa has launched a tender process for broadcast rights to its Champions League and Europa League club competitions in Estonia, Latvia and Lithuania.
Eastern European results justify Uefa selling market-by-market
Uefa has earned a significant increase in the value of its national team rights across Eastern Europe, justifying its decision to sell market-by-market in the region.