Baltics

Increasing the value of its media rights is an essential bargaining chip for the Euroleague as it faces a threat to its long-term survival from Fiba, the sport’s global governing body.

Liga ACB, the top division of basketball in Spain, has renewed media rights deals in Cyprus, Latvia and Lithuania for the 2015-16 season.

The Euroleague Basketball organisation has agreed a five-season extension to its partnership with Viasat, the pay-television broadcaster owned by media conglomerate the Modern Times Group, across multiple Baltic and Nordic markets.

The Handball-Bundesliga, the sport’s top division in Germany, has said its global broadcast reach will extend to beyond 40 countries in 2015-16 through new rights deals agreed by the MP & Silva agency.

European club basketball tournament the Euroleague will test out the use of micro-cameras on playing kits tonight (Friday) when Real Madrid takes on Zalgiris Kaunas in a play-off game in Madrid, Spain.

Organisers of Baku’s 2015 European Games have secured rights deals in Spain, Portugal, Estonia, Latvia and Slovenia for the inaugural edition of the multi-sport event.

Modern Times Group, the multi-territory commercial and pay-television broadcaster, has acquired the exclusive live rights for the Wimbledon tennis championships in Denmark and retained a host of high-profile golf properties in the Nordic and Baltic regions.

International sports broadcaster Setanta Sports has broadened its reach in the Baltic markets by agreeing a carriage deal with Estonian cable television operator STV.

Latvian cable television operator Baltcom has agreed a carriage deal with international sports broadcaster Setanta Sports.

Telecommunications company Levira has struck a deal to begin broadcasting matches from the Alexela Basketball Premier League, the top division of club basketball in Estonia.

Best4Sport.TV, a new sports channel, has launched in Latvia.

Modern Times Group, the multi-territory commercial and pay-television broadcaster, has signed three-year extensions to its exclusive rights deals for the Formula One motor-racing championship in multiple Scandinavian and Baltic markets.

Invitations to tender have been launched in Estonia, Latvia and Lithuania for rights to European football qualifiers ahead of the Uefa Euro 2016 and Fifa 2018 World Cup national team tournaments.

Estonian public-service broadcaster ERR is seeking a buyer for its rights to the 2014 Fifa World Cup football tournament after electing to concentrate its resources on next year’s winter Olympic Games in Sochi, Russia.

Modern Times Group, the multi-territory commercial and pay-television broadcaster, has extended its exclusive rights to English Premier League football in Estonia, Latvia and Lithuania on all platforms for three seasons, from the 2013-14 season to 2015-16.

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