Sweden
Spring Media merges with Future Sports Agency, secures funding
Spring Media has announced a merger with fellow Stockholm-based sports marketing company Future Sports Agency and has secured funding from investment company Helix Kapital as part of plans to further strengthen…
Sportway agrees rights deal with Swedish Tennis Association
Sportway, the automated production and live streaming firm, has signed up the Swedish Tennis Association as its latest client in a two-year agreement
Allente bundles discovery+ into premium packages
Nordic pay-television broadcaster Allente, whose customers span Denmark, Finland, Norway and Sweden, has secured a distribution deal with US media giant Discovery in which OTT platform discovery+ will…
Nent acquires rights in 10 territories to women’s Serie A
Nordic Entertainment (Nent) Group has acquired exclusive media rights to Italy’s top-tier women’s football league, the Serie A Femminile, as it furthers bolsters its women’s sport portfolio.
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Coppa Italia rights bids accepted in Bulgaria, Nordics, Australia and sub-Saharan Africa
Lega Serie A has accepted offers for rights to Italian football’s Coppa Italia and Supercoppa from 2021-22 to 2023-24 in four European countries, along with Australia, Hong Kong, Mongolia, Vietnam and s…
Swedish audience tops 3m for national team’s Euro 2020 exit
TV4, the Swedish commercial broadcaster, attracted a second-half audience of 2.83 million viewers on Tuesday evening for the Uefa European Championship round-of-16 clash between Sweden and Ukraine
C More secures exclusive Serie A rights in Sweden and Finland until 2024
Pay-television broadcaster C More has secured media rights in Sweden and Finland to Italy's Serie A for the next three seasons
France-Germany watched by nearly 23m on ZDF, over 15m on M6
Tuesday evening’s heavyweight Uefa European Championship clash between Germany and World Cup holders France attracted bumper audiences on free-to-air broadcasters in both countries.
Spring Media retains Swedish speedway business to 2025
Spring Media, the Stockholm-based agency, has extended its agreement to commercialise the broadcast rights and improve broadcast exposure for Sweden’s top speedway league.
Nent lands Copa América rights, deals agreed in Cuba, Hong Kong
Media company the Nordic Entertainment Group (Nent Group) has secured exclusive media rights to broadcast the 2021 and 2024 editions of the Copa América in multiple countries through its Viaplay subscription …
Nordea Open serves up C More rights deal
C More, the Telia-owned pay-television broadcaster, and Sportkanalen, its Swedish sports channel, have acquired domestic broadcast rights to the Nordea Open, a Swedish ATP 250 and WTA 125 event on the…
Spring Media launches unified production division
The Spring Media agency has unified its production offering through merging its in-house capabilities with the production business of its subsidiary, Sportacentrs
Fanseat offers OTT showcase for Swedish speedway
Pay-per-view and subscription-based sports streaming service Fanseat has agreed a two-year deal with Elite Speedway Sweden for the global rights to its top-tier competition, the Elitserien
Nent agrees five-year deal with Matchroom across nine countries
Media company Nordic Entertainment (Nent) Group has agreed a five-year rights deal across nine countries with events promotion company Matchroom Sport
La Vuelta continues Twitch mainstream sport move, Allsvenskan launches on TikTok
Organisers of cycling’s Vuelta a España have announced it will be the first of the sport’s ‘grand tours’ to have an official account on Twitch, the Amazon-owned online streaming platform.
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TV4 Media retains Swedish Women’s ice hockey league rights
Media group TV4 Media has extended its domestic rights deal for the Swedish Women's Hockey League (SDHL) until 2024-25
Fifa latest to prosper in the Nordics as World Cup value surges
Fifa is the latest rights-holder to benefit from fierce competition in the Nordics as it sealed huge increases for both the 2023 Fifa Women’s World Cup and the men’s World Cup in 2026.
Nent adds Infront’s Swiss FIS World Cup rights to skiing portfolio
Nordic Entertainment (Nent) Group has acquired rights in the region to all International Ski Federation (FIS) World Cup events taking place in Switzerland through a deal with the Infront agency