Sweden

Football

Swedish commercial broadcaster TV4 has announced plans to add sports coverage to its TV4 Play streaming service
Ice Hockey

Swedish pay-TV broadcaster C More has acquired rights to 192 of the 225 matches from the top-tier women’s ice hockey league in Sweden, with public broadcaster STV picking up rights to the end-of-season f…
Football

The IMG agency has sealed a deal for rights to Spain’s LaLiga, Italy’s Serie A and the US’ Major League Soccer in Sweden with media group Bonnier. The deal signals the end of its OTT experiment in the country as it had previously been broadcasting the properties on its Strive streaming platform.
Football

The IMG agency has sold rights to Spain’s LaLiga, Italy’s Serie A and US Major League Soccer to media group Bonnier in Sweden, in a move that will end the operation of its OTT platform Strive in the cou…
Multi-sport

Media company Nordic Entertainment Group (Nent) has furthered its reach in Sweden by extending a carriage deal with Telia and expanding an agreement with fellow telco Tele2
Tennis

US media group Discovery has agreed a four-year deal for a host of ATP Tour events, strengthening its tennis portfolio in Finland, Iceland, Norway and Sweden
Ice Hockey

Swedish media group Bonnier has significantly increased its investment in Sweden’s second-tier ice hockey league, the HockeyAllsvenskan, to prevent a tender process that might have allowed a rival to swoop.
Ice Hockey

Pay-television broadcaster C More has agreed a five-season extension with the HockeyAllsvenskan, Swedish ice hockey’s second-tier, for domestic rights to the league, running until 2025-26.
Winter Sports

Nordic Entertainment (Nent) Group has gained a foothold in winter sports in the Nordics with its shock acquisition of a host of properties from the Infront agency.
Multi-sport

Sports media agency Spring Media has recruited Petter Werner, formally of the EBU and Lagardère, to its sales and acquisitions team in Stockholm.
Football

IMG-owned streaming platform Strive Sport has begun streaming Major League Soccer in Denmark, Norway and Sweden. Its coverage begins this weekend (March 2-3) with the start of the new MLS season
Motorsport

Nordic media company Nent Group has acquired rights to US motor-racing series IndyCar. Nent Group will broadcast the series in Sweden, Norway, Denmark and Finland until 2021
Floorball

The Association Swedish Super League (FSSL), the entity representing the country’s elite floorball clubs, has entered into a partnership with the Spring Media agency to advise on commercial rights for a…
Tennis

The Nordic Entertainment Group media company has struck an exclusive rights deal with the Women’s Tennis Association.
Skiing

The Swedish Ski Association has agreed a five-season extension to its long-standing rights and production partnership with the Infront agency. The new contract will run from 2021-22 to 2025-26

Sweden-based agency Commercial Sports Media has branched out into a new sport by striking a partnership with A Lyga, the top division of club football in Lithuania

Sportkanalen, the sports channel operated by Swedish pay-television broadcaster C More, has extended its content partnership with US sports broadcaster ESPN into 2019
Handball

Swedish media company Modern Times Group and its subsidiary Nordic Entertainment Group (Nent Group) have jointly agreed a five-year revolving credit facility with a group of six Nordic banks