USA

Pac-12 Networks, the content and multi-platform media company for the Pac-12 US college sports conference, has broadened its reach through new carriage deals with regional pay-television providers Cox Communications and Frontier Communications, and has detailed further social media initiatives.

The Fox Sports division of US network Fox has agreed a four-year broadcast partnership to cover post-season college American football game the Foster Farms Bowl.

US media company NBCUniversal is expecting to sell at least 15 per cent more advertising for the Rio 2016 Olympics than the previous London 2012 edition of the summer Games.

US sports broadcaster ESPN is planning to test a direct-to-consumer model by selling a package of live programming for online streaming, according to The Information.

Cricket Australia has sealed rights deals with sports broadcaster NBC Sports Network and cricket-dedicated media company Willow TV in the US and Asian Television Network in Canada.

The English Premiership has at least quadrupled in value and significantly increased its coverage in sub-Saharan Africa, taking advantage of competition between pay-television broadcasters

Mixed martial arts promotion the Ultimate Fighting Championship will link up with internet video technology provider NeuLion to stream live coverage of this weekend’s UFC 200 event in 4K ultra-high definition.

The Portland Trail Blazers North American NBA basketball franchise has extended a local rights deal with CSN Northwest, part of the NBC Sports Group division of US media company NBCUniversal.

Chinese investment group CITIC Guoan has said it has made an investment of $20m (€18.1m) in US live-action virtual reality broadcast technology company NextVR.

The NBC Olympics division of US media company NBCUniversal has teamed up with Korean electronics firm Samsung to deliver virtual reality coverage of the 2016 summer Olympic Games in Rio de Janeiro, Brazil.

The Breeders’ Cup, the organisation that administers the Breeders’ Cup World Championships, US thoroughbred horseracing’s year-end event, has agreed a three-year extension to its international rights partnership with media consultancy Henry Birtles Associates.

US media company NBCUniversal has unveiled record coverage plans for the 2016 summer Olympic Games in Rio de Janeiro.

US networks CBS, Fox and NBC, along with sports broadcaster ESPN, have been dropped from an antitrust lawsuit claiming collusion in the means that rights deals have been established for the NFL American football league.

Social media company Twitter is seeking up to $8m (€7.2m) for advertising packages as part of its live streaming of games from the upcoming season of American football league the NFL, according to the Digiday.com website.

US broadcaster Univision has revealed that it sold $135m (€118.5m) in advertising for the Copa América Centenario, almost double what it paid for the domestic Spanish-language rights to the national team football tournament two years ago.

NFL American football team the Kansas City Chiefs has said it will broadcast its preseason games in St. Louis this year after the city lost its franchise to Los Angeles.