Fox Networks Group

Features

The National Football League has endured mixed fortunes in its early deals in Europe, earning increases in Germany and France but seeing the value of its rights fall in the Netherlands.

Fox’s deal to sublicense rights to the 2016 Olympic Games in Turkey to the Saran Media agency marks the end of its failed experiment with sport in the Turkish market.

France’s Ligue 1 has earned an increase of 20 to 25 per cent in the value of its media rights in sub-Saharan Africa following deals agreed in recent weeks.

Football rights fees across sub-Saharan Africa continued their rapid growth this month, with big increases paid for three of Europe’s major football leagues.

Nine’s capture of additional National Rugby League free-to-air rights helped drive a record fee for the Aussie Rules Australian Football League, as both codes agreed new deals this month.

Spain’s LaLiga has leapfrogged Italy’s Serie A in media rights income to become Europe’s second most valuable league following deals agreed in recent weeks.

A successful inaugural Formula E season drove Fox to extend its Latin and North American deals ahead of time.

Restocking its depleted motorsport portfolio with a growing property was a major driver behind Fox Latin America’s renewed and lengthened deal with North American stock car-racing series Nascar last month.

Fox International Channels’ decision to sublicense German Bundesliga rights in Japan to the MP & Silva agency surprised industry observers this week. Something seemed to be the wrong way round – agencies buy to sell to broadcasters, not vice versa.

Australian commercial network Ten last month acquired free-to-air rights to the Netball World Cup – to be hosted in Sydney this summer – for a nominal fee.

Uefa has agreed a raft of Champions League and Europa League rights deals, securing fee increases in each territory, TV Sports Markets understands.

Agencies Zenith Media and IMG Events & Media are in pole position to win the rights to Malaysia’s M-League after an aggressive joint bid.

Spanish agency Mediapro will dilute the exclusivity of its new Formula One channel in Latin America with a sublicensing deal because it felt the offer from Fox Sports was too good to refuse.

Media rights income for Euroleague basketball is likely to be about the same in the 2014-15 season as it was last season, partly due to difficulties in Russia, one of the sport’s key markets.

Strong interest in Formula One rights across Asia from individual markets and on a pan-regional basis forced Fox International Channels to double its fee to hang on to its rights.