Sponsorship & Marketing

Tennis
Media

Australian telecoms operator Optus has announced a content and endorsement agreement with three-time tennis grand slam winner Ashleigh Barty that will see her assume the title of ‘chief of inspiration’.
Football
Media

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
Multiple Sports
Events

Sports and entertainment group Endeavor has once again raised its full-year revenue guidance after posting $1.31bn (€1.26bn) in second-quarter revenue and $42.2m in net income.
Multi-sport
Events

Spyros Capralos, president of the European Olympic Committees (EOC), is confident that the new European Games broadcast deal with the European Broadcasting Union (EBU) consortium of public-service broadcasters…
Rugby League
Data

Sports betting and data services company Stats Perform has been appointed the Official Data Partner for the re-arranged Rugby League World Cup (RLWC 2021)
Motorsport
Finance & Law

Formula 1 recorded revenues of $744m (€731.6m) during the second quarter of this year as the return of crowds and an uplift in sponsorship and media receipts helped increase its operating income to $65m.
Football
Events

Bayern Munich commercial executive Andreas Jung has called on the German Football League (DFL) to stage the German Super Cup abroad in order to increase the league’s international presence and commercial a…
Cricket
Events

Cricket Kenya has appointed UAE-based agency Pacific Star Sports (PSS) to aid the commercial development of the sport in the East African country
Multi-sport
Events

The organisers of Birmingham’s 2022 Commonwealth Games, which get under way this evening with the opening ceremony, expect to soon surpass the ticket sales total registered at Glasgow 2014 and are also c…
Athletics
Events

The Infront agency has acquired a minority stake in the Sydney Marathon and will market its commercial rights as it becomes the third candidate to seek an expansion slot among the World Marathon Majors…
Multiple Sports
Media

The French competition authority, the Autorité de la Concurrence, has found that the proposed merger between free-to-air commercial broadcasters M6 and TF1 raises a number of “significant” competition conc…
Cycling
Events

Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…
Football
Finance & Law

FC Barcelona has sold an additional 15 per cent of its LaLiga television rights income to Sixth Street Partners, taking the US-based investment firm’s stake to 25 per cent, while it has also delved into t…
US College Sport
Licensing & Merchandising

Company stays aligned with one of the top programs in US college sports
Rugby Union
Governance

Rugby Australia has received support from its domestic media rights-holder Stan Sport and mining magnate Andrew Forrest as it continues to mull the prospect of exiting the Super Rugby Pacific competition
Triathlon
Media

The Professional Triathletes Organisation (PTO) has finalised a new rights agreement with media conglomerate Warner Bros. Discovery (WBD) ahead of the launch of the PTO Tour in Canada later this month
Boxing
Fan Engagement

Sports subscription service DAZN has announced the launch of a boxing-focused NFT marketplace, DAZNBoxing.io
Skiing
Industry Moves

The International Ski Federation (FIS) has advanced its controversial plans to centralise commercial rights to its World Cup series with the dual appointment of IMG’s Christian Salomon and former Allianz g…