Sponsorship & Marketing

Leander Monbaliu, chief business officer at the Pro League, is to leave the Belgian football club body later this month. Monbaliu has been with the Belgian league for close to a decade in various guises

Asian esports and Web3 organisation Ampverse has appointed the Sportfive agency as its exclusive global commercial representative

The International Cycling Union (UCI) has registered a net surplus of CHF21.3m ($22.2m/€21.3m) in its latest annual report after the postponed Tokyo 2020 Olympics helped uplift revenues to CHF61.4m.

Premier Padel, the new global padel tour run by the International Padel Federation (FIP) and backed by players body the Professional Padel Association (PPA) and Qatar Sports Investments (QSI), has appointed…

Fifty-Three Six, the Dublin and London-based sports marketing agency, has appointed Paul Glynn as head of media and strategy

The International Skating Union has budgeted for CHF17.56m ($17

The Ultimate Fighting Championship expects its event at Singapore Indoor Stadium this weekend to set a gate revenue record for sport at the venue

The Association of Summer Olympic International Federations (ASOIF), the umbrella organisation for the summer Olympic federations, has amended its statutes to allow sports to receive a share of Olympic…

Indian technology company Tech Mahindra said it will provide a "next generation digital fan experience" under a partnership with the international and Indian chess federations around the upcoming chess…

FC Barcelona will hold an extraordinary assembly meeting on June 16, with its members to vote on whether the club should sell a minority stake in its Barça Licensing & Merchandising subsidiary, and on …

M&S Food, the food division of the M&S retail chain, has signed multi-year sponsorships with the Football Associations of England, Scotland, Wales and Northern Ireland

Johan Eliasch, the Swedish businessman re-elected overwhelmingly as president of the International Ski Federation (FIS), has promised a period of “consultation” over plans to centralise commercial rig…

Manchester United has increased its third quarter revenues by 29.2 per cent to £152.8m ($192.

Brand valuation consultancy firm Brand Finance has named Real Madrid as the world’s most valuable football brand for a fourth consecutive year.

Premier Padel, the new global tour launched by the International Padel Federation (FIP), Professional Padel Association and the state-backed Qatar Sports Investments organisation, has announced an uplift…

Premier League club Tottenham Hotspur will face Spanish LaLiga outfit Sevilla in the second of two friendly matches as part of the North London-based team’s pre-season tour of South Korea later this y…

UK public-service broadcaster the BBC has agreed a five-year extension to its rights deal for RideLondon, while US automotive manufacturer Ford has signed on as presenting partner of the event touted as…

Event marks unique collaboration between Turner Sports, international partners