Sponsorship & Marketing
Famous Grouse builds on Premiership Rugby deal with ITV broadcast sponsorship
Whisky brand The Famous Grouse has furthered its presence within domestic rugby union in the UK by becoming the broadcast sponsor of Premiership Rugby on broadcaster ITV Sport
IMG to market Arab Gulf Cup commercial rights to 2031
The IMG agency has signed a long-term commercial agreement with the Arab Gulf Cup Football Federation (AGCFF) covering the next six editions of the national team tournament
NZ Warriors allowed to extend Vodafone deal; NRL attracts record audience on Foxtel
The National Rugby League has granted permission for the New Zealand Warriors to extend their principal sponsorship deal with telco Vodafone following a long-running dispute between the franchise and the…
Sportfive lands IHF media and sponsorship rights to 2031 after submitting revised offer
The Sportfive agency will continue to sell global media rights to the International Handball Federation’s leading events until 2031 after directly negotiating a new agreement with the world body that a…
IMG to be appointed as strategic partner of rugby league joint venture
The IMG agency is set to be named as the strategic partner for the new commercial joint venture set up by the Rugby Football League and Super League (Europe)
Croatian FA recoups rights value in deals with Hrvatski Telekom and betting firm SuperSport
The Croatian Football Federation (HNS) has secured a four-year broadcast rights deal with Hrvatski Telekom, shortly after announcing the termination of its previous contract with Endorphin Magine
Rise Worldwide to give Ultimate Kho Kho a ‘broadcast makeover’
Ultimate Kho Kho, which is aiming to become the first professional kho kho league in India, has signed a three-year agreement with Mumbai-based sports marketing agency Rise Worldwide
NZ Rugby and players’ union finalise Silver Lake deal worth initial NZ$200m
New Zealand Rugby and the New Zealand players’ union have agreed to an initial NZ$200m ($134.1m/€177.9m) investment in NZR’s commercial rights by US-based private equity company Silver Lake Partners.
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Lumme: Market conditions, not Salt Lake City bid, to shape US rights strategy
The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…
Uefa ExCo ratifies award of club competition rights to Team and Relevent
The Uefa Executive Committee has today (Monday) approved the retention of Team Marketing as the commercial rights agency for Uefa club competitions during the 2024-27 cycle, albeit with Relevent Sports…
LiveMode and 1190 Sports unite to chase equity in Brazilian leagues
Brazil’s LiveMode agency and 1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, have combined to propose taking over commercial management of the leagues with a m…
Movistar Plus ‘to take’ WPT to pay-television, Playtomic named as sponsor
Telefónica-owned Movistar Plus is reported to have acquired pay-television rights in Spain to the next two seasons of the World Padel Tour.
IMG retains PGL media rights role, named exclusive sponsorship agency
Esports tournament organiser PGL has extended and expanded its agreement with the IMG agency
PSA to relaunch SquashTV following PT SportSuite tie-up
The Professional Squash Association will relaunch its online streaming service SquashTV as part of a “multi-year” agreement with London-based digital media firm PT SportSuite.
PCB strikes broadcast deal with Foxtel, TikTok sponsorship
Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
Mediapro, 1190 Sports team up to acquire Chilean national team rights
The Chilean Football Federation (ANFP) has reached an agreement for a consortium formed by Mediapro and 1190 Sports to manage the media rights for matches involving the Chilean national team
NBCUniversal, TikTok strike content and advertising partnership for Beijing 2022
NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics
FMA rejigs senior management, adds to sales teams
The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…