Sponsorship & Marketing

Football
Media

The Croatian Football Federation (HNS) has secured a four-year broadcast rights deal with Hrvatski Telekom, shortly after announcing the termination of its previous contract with Endorphin Magine
Kho Kho
Host Broadcast & Production

Ultimate Kho Kho, which is aiming to become the first professional kho kho league in India, has signed a three-year agreement with Mumbai-based sports marketing agency Rise Worldwide
Rugby Union
Finance & Law

New Zealand Rugby and the New Zealand players’ union have agreed to an initial NZ$200m ($134.1m/€177.9m) investment in NZR’s commercial rights by US-based private equity company Silver Lake Partners. T
Olympic Games
Media

The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…
Football
Media

The Uefa Executive Committee has today (Monday) approved the retention of Team Marketing as the commercial rights agency for Uefa club competitions during the 2024-27 cycle, albeit with Relevent Sports…
Football
Media

Brazil’s LiveMode agency and 1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, have combined to propose taking over commercial management of the leagues with a m…
Padel
Media

Telefónica-owned Movistar Plus is reported to have acquired pay-television rights in Spain to the next two seasons of the World Padel Tour.
Esports
Media

Esports tournament organiser PGL has extended and expanded its agreement with the IMG agency
Squash
Fan Engagement

The Professional Squash Association will relaunch its online streaming service SquashTV as part of a “multi-year” agreement with London-based digital media firm PT SportSuite.
Cricket
Fan Engagement

Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
Football
Media

The Chilean Football Federation (ANFP) has reached an agreement for a consortium formed by Mediapro and 1190 Sports to manage the media rights for matches involving the Chilean national team
Multiple Sports
Media

NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics
Football
Industry Moves

The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…
Motorsport
Media

Viaplay, the subscription streaming service of Nordic Entertainment (Nent) Group, has agreed a multi-year endorsement and content deal with reigning Formula 1 world drivers’ champion, Max Verstappen.
Basketball
Media

The Infront agency has signed a four-year extension to its media and sponsorship rights sales agreement with the Turkish Basketball Federation (TBF)
Swimming
Fan Engagement

Husain Al-Musallam, president of the International Swimming Federation (Fina), has said that the federation is not promoting the sport as effectively as it should
Modern Pentathlon
Governance

The International Modern Pentathlon Union (UIPM) has named industry heavyweights Terrence Burns, David Hill, Peter Hutton and Michael Payne as members of its working group that will help shape the future…
Rugby Union
Events

The Japan Rugby Football Union is preparing to usher in a new, more professional era of Japanese rugby union with the launch of the NTT League One on January 7