Motorsport

Viaplay, the subscription streaming service of Nordic Entertainment (Nent) Group, has agreed a multi-year endorsement and content deal with reigning Formula 1 world drivers’ champion, Max Verstappen.

The Infront agency has signed an extension to its deal with the Automobile Club de l’Ouest (ACO) to remain as the exclusive media rights distributor of the FIA World Endurance Championship. 

Formula One rights in Greece will remain with incumbent rights-holder ERT, which paid a flat fee to retain the property in a one-season deal covering the 2022 season.

A volley of rights sales this year reallocated properties formerly held by pan-regional broadcaster Fox Sports Asia and began shaping a new sports broadcasting landscape in Asia-Pacific.

The Spring Media agency has secured exclusive global media rights to the Danish Speedway League for four years, from 2022 to 2025

The controversial end to the 2021 Formula 1 season drew a strong audience in Australia, with 437,000 viewers staying up late to watch Max Verstappen win his first championship by overtaking Sir Lewis Hamilton…

Stan Sport, the streaming platform of Australia’s Nine Network, has secured exclusive rights to the IndyCar Series, the FIA World Rally Championship and the FIA World Endurance Championship from 2022.
USA

The rising popularity of Formula 1 in the United States has been further shown by ESPN networks averaging 934,000 viewers per race in 2021, shattering the previous domestic broadcast record of 748,000…

An audience of more than 5 million Dutch viewers watched the exciting finale to the Formula 1 season yesterday (Sunday) in which home favourite Max Verstappen beat Lewis Hamilton to win his first world…

Free-to-air broadcaster Channel 4 has agreed a deal with pay-television broadcaster Sky to share live coverage of Sunday’s season finale to the Formula 1 motor racing world championship.

The eSkootr Championship (eSC), the world’s first racing series for electric scooters, has named the Canada-based Boombox as its official broadcast production partner.

Nordic pay-television broadcaster C More has secured a deal covering Finland and Sweden to broadcast the FIA World Rally Championship (WRC), the FIA World Rallycross Championship (World RX) and the FIA…

German free-to-air commercial broadcaster RTL has renewed a sublicensing agreement with pay-television broadcaster Sky Deutschland to show four Formula 1 races during the 2022 season
USA

Nascar and sports streaming service FloSports have announced a multiyear partnership that will make the FloRacing vertical the new home of Nascar's Roots properties.

Amazon Prime Video, the video streaming arm of internet retail giant Amazon, has announced an exclusive documentary series about the MotoGP motorcycling championship

Yath Gangakumaran is to leave his role as director of strategy and business development at Formula 1 to return to UK pay-television broadcaster Sky Sports in the role of commercial director

The Formula E electric car-racing series has launched Formula E: Unplugged, a new short-form episodic documentary series on YouTube and Facebook

Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…