Analysis

Amazon-owned streaming service Twitch built its reputation as a home for esports and video gaming communities, but its prominence as a platform for traditional sports is growing as it looks to widen its remit.

The shutdown of live sport due to the Covid-19 pandemic has stopped media-rights payments and negotiations, and prompted a scramble by broadcasters for alternative content across Asia-Pacific.

Uefa has more than doubled the value of its club competition media rights across five Balkan countries, awarding almost all rights to aggressive bidder Telekom Srbija, as the telco’s battle with rival United Media intensified.

Dorna Sports, the commercial rights-holder of MotoGP, has prioritised exposure over the rights fee in its deal with US network NBC for the 2020-22 cycle, SportBusiness Media understands.

While over-the-top broadcasting platforms are increasing in popularity internationally, their growth in Asia has been restrained by challenges around pricing, piracy, and payments.

Twitch’s deal to acquire exclusive international rights to the National Women’s Soccer League suggests the Amazon-owned streaming platform has become a go-to partner for traditional sports leagues seeking younger audiences.

Six Nations Rugby, the organising body of the annual national team tournament, has paused the sales process for the next cycle of domestic and international rights to the Six Nations and Autumn Internationals due to the widespread uncertainty caused by the Covid-19 pandemic.

Esports organisations ESL and DreamHack are looking to the long-term as they continue to agree media rights deals with more traditional broadcasters.

The French Swimming Federation (FFN) has carved out domestic free-to-air rights for 2020 and 2021 in a departure from the previous cycle. But the Covid-19 pandemic has introduced significant uncertainty over how the rights-holder’s new broadcasting contracts will operate.

Indian pay-television broadcaster Star is poised to strengthen its grip on cricket broadcasting in the subcontinent by beating incumbent Sony to the rights for Cricket South Africa content.

Greek club PAOK will continue to broadcast home matches on its PAOK TV OTT platform despite the service generating 25 per cent less revenue than pay-television broadcaster Nova’s offer for the team’s rights.

Speaking at the FANXP conference in Barcelona in February, leading executives from disruptive companies came together to speak about ‘the fan of the future’, and how DAZN, Eleven and Twitter are pushing the boundaries and meeting fan demand.

The European Broadcasting Union paid a slight fee increase to renew its global rights to European Union of Gymnastics (UEG) events for the 2021-24 cycle.

Formula One Management, the commercial rights-holder of Formula One, has rounded out a successful North American rights cycle by increasing its fees in Canada by roughly a fifth, while also earning a healthy rights fee in the US.

Pay-television operator Sky Italia has dropped the wrestling entertainment series WWE after broadcasting it for 18 years. The decision follows similar choices by Sky’s divisions in the UK and Germany.

Formula One is the latest rights-holder to benefit from Nordic Entertainment (Nent) Group's acquisitions strategy, as a new deal boosts the value of its rights across the Nordics almost 50 per cent.

Sky Italia’s victory this month in its challenge to the restrictions placed on its rights acquisitions by the country’s antitrust authority was comprehensive but not definitive.

The value of the Malaysia Football League’s domestic media and sponsorship rights have dropped significantly in the latest deal with Telekom Malaysia after two previous rights rounds of inflated valuations and, ultimately, collapsed deals.