Major League Soccer (MLS)
Features
IMG ends Strive experiment in Sweden with LaLiga, Serie A, MLS sale to Bonnier
The IMG agency has sealed a deal for rights to Spain’s LaLiga, Italy’s Serie A and the US’ Major League Soccer in Sweden with media group Bonnier. The deal signals the end of its OTT experiment in the country as it had previously been broadcasting the properties on its Strive streaming platform.
DC United leverages twin impact of Audi Field and ‘Rooney effect’ into new deals
MLS team's commercial prospects given ‘dramatic overhaul’ by move to $400m stadium
Mixed-use development with sportsbook planned to capitalise on sports betting legislation
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IMG to go market-by-market with MLS rights after Eurosport pulls out
The IMG agency is expected to sell rights to Major League Soccer across Europe on a market-by-market basis from next season following Eurosport’s decision not to renew its deal for the next four-year c…