Eastern Europe

Olympics: Korean free-to-air broadcaster SBS acquired the rights for four Olympic Games from 2010 to 2016.

Football: Spanish agency Mediapro made a seven-year offer worth €1.19bn (£815m), or €170m a season, for the television rights to Spanish Primera Liga club Real Madrid covering the seasons from 2008-09 to 2014-15.

NEWS IN BRIEF

Football: France’s Ligue de Football Professionnel agreed new deals for top-tier Ligue 1.

European rights fees for Euro 2008 reach same level as those paid for 2006 World Cup

Seven senior executives have left since the Lagardère takeover

A sublicensing deal between Polish commercial broadcaster Polsat and public-service broadcaster TVP over Euro 2008 rights is in danger of falling through

Polish football’s top-tier domestic league, the Ekstraklasa, signed the country’s largest-ever sports-rights deal last week

Football: The English Premier League sold the rights for its internet and mobile clips packages to various companies worldwide for the three years from 2007-08 to 2009-10, bringing in about $40m (£20m/€29m).

Romanian public-service broadcaster extends deal for Formula One rights for a further three years - 2008 to 2010

New deals for top-tier domestic football and Formula One to play important role in shaping future of the market

English Premier League to receive £74 million over three years from sale of mobile and internet clip rights

Football: Swiss pay-television broadcaster Teleclub acquired the live rights for all matches in Germany’s Bundesliga 1 and Bundesliga 2 in a one-year sublicensing deal with German pay-broadcaster Premiere. 

Cricket: Pan-Asian broadcaster ESPN Star Sports agreed sublicensing deals for the Twenty20 world championships, held in South Africa in September, with DirecTV (North America), Geo TV (Pakistan), Ten Sports…

Volleyball’s surging popularity in Poland helped pan regional cable and satellite broadcaster Eurosport record its highest-ever audience last weekend.

Television viewing for the 2006 World Cup in Germany smashed viewing records in several countries in Europe and elsewhere.

Golf: UK pay-broadcaster Setanta acquired the rights to the US PGA Tour in a six-year deal, from 2007 to 2012.