IMG

Features

Interview with Kim Mikkelsen, SVP group head of sports at Nordic Entertainment Group, about the company’s host of media-rights deals in recent weeks, including English Premier League, Formula One, International Handball Federation and European Handball Federation agreements.

The Asian Football Confederation has gambled by awarding its commercial rights to a joint venture of two relative newcomers: Chinese media company Wuhan DDMC Culture and Synergy Sports, the agency set up by former Team Marketing executives Patrick Murphy and David Tyler.

BeIN to pay about €23m per season for Serie A in France, from 2018-19 to 2020-21 Previous beIN deal, from 2015-16 to 2017-18, was worth about €16m per season F

European Broadcasting Union to buy rights to Austrian ski association events in Europe Deal with IMG will be worth €8.2

Earnings from FC Diez Media’s sale of Copa Libertadores rights in South America have fallen below its internal targets, TV Sports Markets understands, but the joint venture is still on track to meet its guarantee.

Infront has beaten competition from rival agency IMG and the European Broadcasting Union to hold on to the international skiing federation’s global media and marketing rights.

Telco Spark acquired rights to the 2019 Rugby World Cup last week, outbidding Sky New Zealand in a deal which could shake up the country’s media-rights market.

Reduced exclusivity has not affected the value of Fox Sports’ new deal for French Open rights in Australia, agreed this month.

FC Diez Media, the joint venture between the IMG agency and digital media company Perform, is making radical changes to the way Copa Libertadores and Copa Sudamericana media rights are sold, to drive competition in the marketplace and recoup their aggressive minimum guarantee.

Pay-television broadcaster Eleven Sports bolstered its Belgian sports portfolio last month, buying rights to Italy’s Serie A and Germany’s Bundesliga ahead of carriage negotiations.

Telco BT will pay an increase of about 140 per cent to keep hold of exclusive MotoGP media rights in the UK and Ireland.

Brazil’s Grupo Bandeirantes bolstered its tennis coverage with a pair of deals covering several properties with the IMG agency.

Perform and the IMG agency this week unveiled their new joint venture, FC Diez Media, for the commercialisation of marketing and media rights to the Copa Libertadores and Copa Sudamericana. Perform’s Bruno Rocha talked to TV Sports Markets about the thinking behind the joint venture’s commercial strategy.

Competition between sports-rights agencies has helped Spain’s LaLiga grow the value of its media rights in several new deals across Europe.

China Sports Media’s deal for Chinese Super League domestic rights – the emblematic deal of China’s sports-rights gold rush – will be worth just two-thirds of its initial annual value following a renegotiation.