Fan Engagement
EXCLUSIVE: Handball Bundesliga keen to balance exclusivity in new domestic rights deals
Germany’s Handball Bundesliga is looking to carve out the ability to stream matches itself to its fans in any new domestic broadcast rights agreement after launching its invitation to tender last week.
Nickelodeon to broadcast NFL Christmas Day game
Paramount shifts kids-themed production from playoffs to regular season
Twitter expands content agreements with WNBA, Fox Sports
Social media platform seeks to convey sense of calm in midst of Musk sale
Serie A broadcasts AC Milan-Fiorentina game in metaverse
Event is a first involving a major football league
Sport must set an example on big issues, NBA’s Silver says
National Basketball Association commissioner Adam Silver told the SportNXT industry conference in Melbourne yesterday that sports leagues and athletes must accept their status as role models when it comes…
F1 extends content partnership with Twitter
Formula One and Twitter have announced an extension and expansion of their partnership, which will see F1 content amplified across the social media platform
F1 needs drivers that are also ambassadors, Domenicali says
Formula One chief executive Stefano Domenicali has said today's drivers must also be great communicators, if the sport is to continue to grow and reach new audiences
Fiba engages Two Circles to collaborate on new D2C platform Courtside 1891
The International Basketball Federation (Fiba) and sports marketing agency Two Circles have formed a long-term strategic venture for the development and commercialisation of Fiba’s new Courtside 1891 d…
Racing.com extends Grabyo agreement
Australian horse racing broadcaster Racing.com has extended its agreement with cloud-based video production platform Grabyo as it looks to enhance its digital content
SLT appoints SNTV’s Story10 to enhance global reach
Super League Triathlon has engaged sports video production and distribution agency Story10 to boost global exposure of its events this year
Indian Super League enlists Tellyo to ‘optimise’ social media content
The Indian Super League, the top-tier Indian football league, has appointed cloud-based video production platform Tellyo to work on its social media content strategy
Foxtel report reveals growing interest in women’s sport in Australia
72 per cent of Australian men are tuning into television coverage of women’s sport, according to a survey shared by pay-television broadcaster Foxtel ahead of International Women’s Day tomorrow (Tuesday).
F1’s dramatic 2021 season fuels 4-per-cent rise in global audience
Formula One has reported a four-per-cent increase in its cumulative television audience for the 2021 season, figures propelled by the motor-racing championship’s thrilling title battle between Max Verstappen a…
FEI extends long-running social media tie-up with Redtorch
The International Equestrian Federation (FEI) has renewed its social media and editorial agreement with the Redtorch agency for a further three years
Two Circles to meld data with content in LiveWire Sport acquisition
Sports data marketing agency Two Circles has acquired LiveWire Sport, the digital sports content company whose clients include the Premier League, the All England Lawn Tennis and Croquet Club, World Rugby…
Sports social app Sportening launches with mission to ‘connect fans’
Sportening, a new social app built for sports fans, has officially launched out of beta today (Tuesday) after raising £5.3m (€6.3m/$7.2m
DAZN Japan and Mixi to launch NFT marketplace
DAZN, the OTT subscription broadcaster, has announced a joint venture with Japanese social media network Mixi to create a sports-themed non-fungible token (NFT) marketplace
IOC launches NFT-based game for Beijing 2022
An official mobile game based on the Beijing 2022 Winter Olympics has been released, featuring a marketplace where users can trade Olympic 'pins' in the form of non-fungible tokens