Sponsorship & Marketing

Baseball
USA

Major League Baseball has entered into a wide-ranging sponsorship agreement with Zoom that affords the communications platform exposure during in-game replay reviews, television broadcasts and at the league…
Basketball
USA

Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year
Basketball
USA

Warner Bros. Discovery and CBS Sports, which hold domestic broadcast rights to the National Collegiate Athletic Association's men's basketball March Madness tournament, have "virtually sold out" of their advertising inventory.
US College Sport
USA

Baylor Athletics has signed a new 10-year multimedia rights agreement with sports marketing and media company Playfly Sports Properties.
Football
MENA

The IMG agency is looking to widen its work with the Arab Gulf Cup Football Federation (AGCFF) beyond the existing remit currently focused on broadcast and sponsorship rights sales, according to Robert…
Multiple Sports
USA

Boston-based data company Sports Innovation Lab and Ally Financial have launched the Women's Sports Club in an effort to create equitable media spend on women's sports properties
Football
Europe

European football’s governing body Uefa received total revenues of €4.05bn ($4.32bn) last season, according to its recently published Financial Report for 2021-22.
Baseball
USA

DirecTV will sponsor USA Baseball's team at the upcoming 2023 World Baseball Classic (WBC) in a deal that includes a jersey patch on the left sleeve of the Americans' uniforms
Motorsport
Global

Formula 1’s revenue for the 2022 financial year rose to $2.57bn (€2.41bn), with the figures boosted by record attendances at its races.
Multiple Sports
Global

Sports and entertainment group Endeavor, owner of the IMG and WME agencies, has posted increased revenue of $5.27bn (€4.9
Football
Africa

The Confederation of African Football (CAF) has recruited Egyptian Hassan El Kamah as its new commercial director
Esports
United Kingdom

David Beckham co-owned esports organisation Guild Esports has launched a new in-house production and creative studio to provide bespoke campaigns for its sponsors, as well as independent brands and media…
Football
Global

Streaming platform and media company OneFootball is to shrink its headcount from 470 to 320 as it dramatically reduces its cost base in the wake of recent moves into the non-fungible token (NFT) and wider…
Boxing
Global

US-based digital sports media network Overtime has entered into the world of boxing with the launch of OTX, a new series of four weekend match cards that will air exclusively on sports streaming service…
Multiple Sports
USA

US financial services company Ally has agreed a multi-year marketing deal with the Walt Disney Company focusing on the Atlantic Coast Conference (ACC) college sports organisation that is designed to advance…
Football
Mexico

Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams
Football
Global

Fifa generated broadcast income of $2.96bn (€2.77bn) in 2022, fuelled by media rights deals for the World Cup in Qatar and reflective of just over half of the governing body’s total revenue for the year.
Cricket
India

Saudi Arabia's national tourism authority has become a sponsor of the Indian Premier League T20 cricket tournament