Sponsorship & Marketing

Multiple Sports
Industry Moves

Experienced industry executive Seamus O’Brien has made a dramatic comeback to the sharp end of the sports business sector after being appointed as president of Sportfive’s Asia-Pacific business.
Multiple Sports
Licensing & Merchandising

Pay-television broadcaster Sky is launching its first online sports merchandise shop following a tie-up with Fanatics
Multiple Sports
Events

Endeavor, owner of the IMG and WME agencies, is to pay a quarterly dividend for the first time, beginning later this year, following a strong start to 2023 for the sports and entertainment giant
Volleyball
Media

Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners, has extended its sponsorship deal with Japanese sportswear…
Basketball
Media

The Turkish Basketball Federation (TBF) has signed a sponsorship deal with short-form video platform TikTok, which becomes the official entertainment partner of the Super League club competition
Baseball
Media

Streaming platform Fubo has announced that it will sponsor the Boston Red Sox of Major League Baseball for the remainder of the 2023 season
Football
Fan Engagement

German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…
Volleyball
Media

Indian digital platform FanCode has secured a two-year exclusive media rights deal with Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity…
Sailing
Media

SailGP has today (Thursday) announced a 'multi-year' renewal with IMG to continue as the racing league’s global agency of record.
American Football
Fan Engagement

The National Football League (NFL) has hired agency Horizon Media to lead its global media strategy, planning, activation and measurement
Rugby Union
Licensing & Merchandising

The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.
Football
Finance & Law

The total revenue of German professional football has increased for the first time since the outbreak of Covid-19, with the second-tier Bundesliga 2 setting a new benchmark for the 2021-22 season, but…
Motorsport
Industry Moves

Dorna Sports, the commercial rights-holder of the MotoGP motorcycling championship, has recruited the National Basketball Association’s Dan Rossomondo as its new chief commercial officer.
Canoeing
Licensing & Merchandising

The International Canoe Federation (ICF) has agreed a new broadcast rights deal with China Media Group (CMG), the Chinese state media company, along with striking sponsorship and licensing agreements in…
Football
Finance & Law

Lega Serie A, governing body of the top division of Italian club football, is seeking an advisor to aid its search for an investor in its media business, while a sponsorship deal using the league to promote…
Esports
Data

Esports company PGL has further extended its representation agreement with the IMG agency
Golf
Licensing & Merchandising

Augusta National, Inc. (ANI), the business arm of Augusta National Golf Club, home of US major The Masters, has extended its licensing agreement with digital asset management, licensing and metadata solutions provider Veritone.
Football
Sponsorship & Marketing

Brazilian betting company Esportes da Sorte has agreed a deal with Brazilian Série A club Athletico Paranaense to become the club’s newest primary shirt sponsor.