Sponsorship & Marketing

Football
Spain

Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), has set out advertising restrictions that public broadcaster RTVE will have to follow for its coverage of th…
Hockey
Global

Asian Hockey Federation (AHF) chief executive Tayyab Ikram has been elected as the new president of the International Hockey Federation (FIH), seeing off the challenge of Marc Coudron
Motorsport
Global

Formula 1 has reported revenues of $715m (€721m) for the third quarter of 2022, a seven-per-cent increase on the same period in 2021 but a slight decrease compared with the $744m posted in the second q…
Golf
Singapore

The inaugural edition of the Singapore Women’s Open golf tournament will finally take place next month after being postponed for more than two years as a result of the pandemic.
Rugby Union
Asia

Asia Rugby has announced a strategic agreement with sports marketing agency Redstrike. The deal will see Redstrike develop the regional rugby union association’s commercial and sponsorship programmes.
Handball
Global

Rights agreements have been secured with 35 broadcasters for the European Handball Federation (EHF)’s Women’s Euro 2022, which will take place in Slovenia, North Macedonia and Montenegro from November 4 t…
Golf
Saudi Arabia

LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing…
Football
Vietnam

Telco FPT is reported to have paid a huge fee increase to acquire Vietnamese domestic V.League football rights in a multi-year deal starting in 2023
Football
Global

Peer Naubert, chief marketing officer at Bundesliga International, is to take over the responsibilities of Robert Klein, chief executive of the German league’s international rights sales arm, from the e…
Football
Global

Robert Klein, chief executive of Bundesliga International, is leaving the German league’s international rights sales arm to head up the football operations at IMG Media, SportBusiness understands.
NFL
USA

Gillette, the Procter & Gamble-owned razor and personal care products company, will showcase its innovation hub GilletteLabs during ESPN's Monday Night Football broadcast at Gillette Stadium on October…
Football
USA

Spanish-language media and content company TelevisaUnivision announced a landmark partnership with Mexican soccer league Liga MX, bringing the property's commercial rights to market in the United States…
Football
Global

Fifa has struck a wide-ranging deal with digital consultant and software provider Globant which will involve support of the Fifa+ streaming platform and sponsorship of the flagship events of world football’s g…
Mixed Martial Arts
Global

The Ultimate Fighting Championship (UFC) has teamed up with Meta to deliver its events in virtual reality through its streaming service, Fight Pass
Cricket
Australia

Cricket Australia recorded a A$5.1m ($3.2m/€3.3
Cricket
Asia

The Asian Cricket Council is to launch a digital collectibles programme in partnership with FanCraze Technologies. The ACC and FanCraze will create a set of collectibles that fans can acquire and trade
NFL
Brazil

Brazilian agency Effect Sport has renewed its commercial representation agreement in Brazil with the NFL for the next three years
Tennis
United Kingdom

The All England Lawn Tennis and Croquet Club (AELTC) has merged its commercial, communications and marketing functions into a single position to be held by Usama Al-Qassab, the former Walt Disney marketing…