Interview

SportBusiness Media this week talked to LaLiga’s executive director, Óscar Mayo Pardo, about why Ocho Sport Advisors was chosen to form a joint venture to transform LaLiga’s global media rights strategy, and how it will work.

The head of sports at Malaysia's Astro tells SportBusiness Media about the pay-television broadcaster's evolving business

Adam Kelly, co-president of IMG Media & Events, speaks to SportBusiness Media about the past, present and future of the company.

Holger Blask, managing director of marketing and sales at the Deutsche Fussball-Bund, speaks to SportBusiness Media following a series of media rights deals for the DFB-Pokal in Europe.

Johan Buse, head of StarHub's consumer business unit, spoke to SportBusiness Media about how its new six-season deal for Premier League rights fits into the company's wider strategy.

Mark Miles speaks to SportBusiness Media on IndyCar's new domestic and international media rights deals, the upcoming 2022 season, as well as the series' wider strategy for commercial growth in the coming years.

David Lampitt speaks to SportBusiness Media following Sportradar's two-year deal for International Cricket Council betting streaming and data rights

Guy-Laurent Epstein, marketing director at Uefa, speaks to SportBusiness Media about Uefa's deal with DAZN for exclusive global media rights to the Women’s Champions League.

Laura Louisy, vice-president, rights acquisition at DAZN, speaks to SportBusiness Media about the sports streaming service's deal for exclusive global media rights to the Uefa Women’s Champions League.

SportBusiness Media speaks to Robert Klein, chief executive officer at Bundesliga International, about the league's most-recent media rights sales cycle in Europe, private equity investment proposals, and the league's five-year marketing plan in Asia-Pacific.

The chairman of the Pakistan Cricket Board speaks exclusively to SportBusiness Media about an ambitious new plan to digitise broadcasting in the country and significantly increase revenues.

Peter Nørrelund, EVP and head of expansion and sport, NENT Group speaks to SportBusiness Media about the media group's new eight-season deal with the Bundesliga, its ability to monetise exclusive rights, and and the features of a Nent target market.

David Proper, senior EVP of international and media strategy at the NHL, discusses the league's new media-rights deals in Germany and Austria, and how the NHL has worked with its broadcast partners in Europe to improve engagement.

Varavuth Jentanakul, founder and chief executive of Thai media company Zense Entertainment, explains the story behind his company’s landmark eight-year deal for Football Association of Thailand rights.

David Szlezak, managing director of EHF Marketing, discusses how it has been working with Infront and DAZN on the distribution media rights from 2020-21, and the latest key deals that the former has signed.

Marcin Animucki, president of the Ekstraklasa SA board, discusses the leagues latest domestic deals and how it was able to avoid paying rebates for the suspended 2019-20 season.

Robert Klein, CEO, and Kevin Sim, Head of Asia-Pacific, at Bundesliga International explain the German football league’s approach to the first two media-rights deals of its new sales cycle in Asia, in Japan and Vietnam.

Winnie Chan discusses the latest Malaysian Football League domestic media and sponsorship rights deals and the challenges the league has faced, and the action it is taking to overcome them.