Asia

Amazon’s push for New Zealand Cricket rights in India stirred the local media-rights market, helping the board secure a strong deal with the ecommerce giant. But the market does not expect Amazon to move quickly into sports rights in India – instead, it anticipates the same careful approach the company has used in other territories it has entered.

Mobile telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period

A showcase event for the new-look global table tennis tour being run by World Table Tennis began yesterday (Wednesday) in Macau, with broadcast coverage in 141 markets around the world

Telecoms operator Orange has signed a commercial premises deal with over-the-top streaming platform DAZN for rights to the English Premier League’s 2020-21 season in Spain.

Sri Lankan state-owned broadcaster ITN has acquired domestic rights to the Lanka Premier League

Indian broadcaster Sony Pictures Sports Network has signed 15 sponsors for India’s cricket tour of Australia.

Electric off-road motorsport series Extreme E has agreed a rights deal with Chinese live streaming platform Huya ahead of its inaugural season in 2021

Chinese tech giant Tencent has agreed a three-year partnership with Israeli AI technology provider WSC Sports around video production features and enhancements

A pool of six free-to-air Thai channels are to broadcast live coverage of Tokyo’s rescheduled 2020 Olympics after details were announced at a press conference in Thailand.

Varavuth Jentanakul, founder and chief executive of Thai media company Zense Entertainment, explains the story behind his company’s landmark eight-year deal for Football Association of Thailand rights.

The value of Asian Football Confederation rights in Vietnam rose considerably in the recent deal with telco FPT, driven by a competitive sales process that took place well before the onset of the Covid-19 pandemic.

Mongolian telco Unitel has acquired the media rights in the country to Asian Football Confederation competitions for the 2021-24 cycle

Amazon has acquired the exclusive media rights in India for international cricket matches played in New Zealand in a deal covering the Southern Hemisphere summer cricket seasons from 2020-21 to 2025-26

English Premier League club Manchester United has officially launched a channel on the Chinese domestic social media platform Douyin

International sports broadcaster Eurosport has agreed a deal with Play Magnus Group, the digital chess company founded by current world chess champion Magnus Carlsen, for the pan-European and Asian rights…

Wrestling entertainment promoter WWE has secured a new deal in Thailand to broadcast its flagship weekly shows, Raw and SmackDown

Thai media company Zense Entertainment and international broadcaster Eleven Sports are discussing the creation of a linear and digital media platform for Thai domestic football in the wake of Zense’s landmark eight-year rights deal with the Thai FA.

Indian online sports platform FanCode has announced an agreement with AI technology provider WSC Sports to facilitate the delivery of video highlights on its platform