China
World Surf League signs Fuel TV deal for China, EMEA coverage
Pay-television action sports channel Fuel TV has acquired World Surf League rights in China as well as the Europe, Middle East and Africa
Tour de France signs three-year live streaming partnership with China Sports Zhibo
China Sports Zhibo announced a deal to live stream the Tour de France on their website from 2019-2021
LeSports Beijing’s business licence revoked by Trade and Industry Bureau
LeSports Beijing's business licence has been revoked since May 20, and according to reports, the next step in Chinese law is liquidation
WWE and PP Sports extend China digital rights partnership
World Wrestling Entertainment (WWE) and PP Sports have signed a new multi-year agreement that extends their deal for weekly live WWE programming across China
Chinese platform Huya signs first Western esports streaming deal
Chinese live-streaming platform Huya has signed its first deal with a Western esports team, gaining the rights in the country to stream the content of Dutch multi-genre outfit Team Liquid
Fifa builds Chinese presence with Douyin, Toutiao launches
World football’s governing body Fifa has extended its digital reach in China by launching official accounts on Douyin and Toutiao.
LaLiga agrees early China extension amid cooling market
Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.
Alibaba and Suning planning sports joint-venture
Chinese conglomerates Alibaba and Suning are planning a joint venture that would create the market’s most powerful sports business, according to industry news website Lanxiong Sports.
NHL furthers Chinese strategy with Dongtu launch
North American ice hockey league the NHL has stepped up its engagement with the Chinese market by agreeing a partnership with micro-content platform Dongtu
UFC signs partnership deal with Weibo
Mixed martial arts promotion the Ultimate Fighting Championship has agreed a partnership with Chinese social media platform Weibo
China’s DDMC renews LaLiga rights deal
Chinese sports and entertainment company Wuhan DDMC Culture Co has extended an agreement for rights to LaLiga, the top tier of Spanish club football
Sina Sports extends US Masters digital deal in China
Chinese internet company Sina Sports has renewed a digital rights agreement for the US Masters ahead of this year’s edition of the golf major.
UFC makes Toutiao latest Chinese content partner
Mixed martial arts promotion the Ultimate Fighting Championship has signed its latest content partnership in China through a deal with content discovery platform Toutiao
UFC signs content partnership with China’s Qutoutiao
The UFC has signed a content partnership with Chinese short-form video platform Qutoutiao
NBA content made available on Alibaba platforms in China
The NBA has expanded its partnership with Chinese e-commerce giant Alibaba to offer fans in China original programming and an easier way to buy merchandise
European Tour lands Sina Sports partnership
Golf’s European Tour has signed a three-year partnership with Chinese internet company Sina Sports.
Wu Lei debut watched by over 40 million in China
27 year-old Chinese football star Wu Lei's €2m ($203m) move to Espanyol in LaLiga went largely unnoticed in Europe as the January transfer window closed. Wu Lei previously featured for Shanghai SIPG.
NFL partners with Alibaba’s Youku to push content in China
The NFL and Alibaba have announced a digital partnership in China that will feature weekly content on Youku's sports channel.