North America

Canadian telecommunications company Bell Media has expanded its partnership with the NFL to become the exclusive broadcast partner of the American football league in Canada.

Sports marketing and media firm Van Wagner Sports and Entertainment has agreed a long-term rights partnership with the athletics division of Liberty University in the US.

The Carolina Panthers NFL American football franchise has extended a local rights deal with the Spectrum News division of Spectrum Networks.

Tough Mudder has expanded its rights deal with the CBS Sports division of US network CBS in an agreement that grants further exposure to the active lifestyle and endurance events company’s events.

The Oakland Raiders NFL American football franchise has signed a regional rights deal with KVVU FOX5 TV, an affiliate of media company 21st Century Fox that is available in Las Vegas.

The NBC Sports Group division of US media company NBCUniversal has agreed a rights partnership with the World Rowing Federation (Fisa) for this year's World Championships.

Social media company Twitter has signed a live-streaming partnership with indoor American football competition the Arena Football League.

US technology company Intel has agreed its latest sports partnership by entering into a three-year deal with Major League Baseball for virtual reality coverage of the North American league’s games.

The NBC Sports Group division of US media company NBCUniversal has signed a long-term media-rights agreement with the USA Swimming governing body.

Over-the-top content provider YuppTV has acquired live digital rights for the International Cricket Council’s upcoming Champions Trophy event.

The International Table Tennis Federation’s 2017 World Championships have commenced in the German city of Düsseldorf, with the global governing body detailing new rights partners in the Americas.

Media group NBCUniversal extended its commitment to rugby union in the US this week, buying World Rugby rights for a significantly higher guaranteed fee.

The NBC Sports Group division of US media company NBCUniversal has extended its exclusive rights deal for the Pegasus World Cup Invitational horse racing event.

The CBS Sports division of US network CBS has secured a sublicense agreement with sports broadcaster ESPN to televise coverage of the American Athletic Conference’s 2018 college basketball championship.

Regional sports broadcaster Root Sports has been named as the official television home of newly-formed NHL ice hockey franchise the Vegas Golden Knights through an agreement between the club and the AT&T Sports Networks division of US telecommunications company AT&T.

Turner is assessing a return as a rights-holder of American football league the NFL, according to the US media company’s executive vice-president of property marketing and corporate partnerships, Will Funk.

The Fox Sports division of US network Fox will provide coverage of a Nascar stock car-racing event next month that will only feature audio provided by competitive drivers in the sport.

Las Vegas-based media platform Poker Central has launched a new online subscription service entitled PokerGo.