Scandinavia

Multi-sport

Sports media agency Spring Media has recruited Petter Werner, formally of the EBU and Lagardère, to its sales and acquisitions team in Stockholm.
Football

A new player has emerged that could shake up the Danish sport-rights market before the upcoming domestic Danish Superliga tender after a subsidiary of the country’s largest telco, TDC Group, sublicensed English Premier League rights from Nordic Entertainment (Nent) Group.
Football

Nordic Entertainment (Nent) Group has sublicensed English Premier League rights to the broadcaster YouSee in Denmark from 2019-20 to 2021-22
Football

IMG-owned streaming platform Strive Sport has begun streaming Major League Soccer in Denmark, Norway and Sweden. Its coverage begins this weekend (March 2-3) with the start of the new MLS season
Motorsport

Nordic media company Nent Group has acquired rights to US motor-racing series IndyCar. Nent Group will broadcast the series in Sweden, Norway, Denmark and Finland until 2021
Football

The Strive OTT platform launched by the IMG agency will now be available on linear television in Norway via the IPTV platform Altibox
Football

Danish commercial broadcaster TV2 has signed an agreement with the IMG agency giving it access to matches from both Italy’s Serie A and Spain’s LaLiga.
Floorball

The Association Swedish Super League (FSSL), the entity representing the country’s elite floorball clubs, has entered into a partnership with the Spring Media agency to advise on commercial rights for a…
Tennis

The Nordic Entertainment Group media company has struck an exclusive rights deal with the Women’s Tennis Association.
Golf

C More has sold rights in Denmark for golf’s PGA Tour to Discovery Networks in a sublicensing deal, according to the Telecompaper news service.

Danish commercial broadcaster TV2 has acquired rights to the X Games from 2019, taking over rights from public-service broadcaster DR
Football

Fifa, football’s global governing body, has today issued invitations to tender for various media rights in France, Italy and Scandinavia.
Skiing

The Swedish Ski Association has agreed a five-season extension to its long-standing rights and production partnership with the Infront agency. The new contract will run from 2021-22 to 2025-26

Sweden-based agency Commercial Sports Media has branched out into a new sport by striking a partnership with A Lyga, the top division of club football in Lithuania
Handball

German public-service broadcasters ARD and ZDF have locked down rights to the men’s World Handball Championship on a long-term basis after agreeing a deal for next year’s tournament, which will be co-…

Sportkanalen, the sports channel operated by Swedish pay-television broadcaster C More, has extended its content partnership with US sports broadcaster ESPN into 2019
Football

After a summer of aggressive sports rights acquisitions, Nordic Entertainment (Nent) Group has bolstered its content in Denmark, picking up rights to Euro 2020
Ice Hockey

TV2 Norway has agreed to almost treble the value of media rights to the country’s top-tier ice hockey league, the Get-ligaen.