Infront

Winter Sports

Nordic Entertainment (Nent) Group has once again blown away competition from Nordic public-service broadcasters for winter sports content, acquiring exclusive rights to International Skating Union events from the Infront agency.
Winter Sports

Nordic Entertainment (Nent) Group announced on Thursday the acquisition of exclusive rights to International Skating Union events in Denmark, Finland, Norway and Sweden, adding to its growing portfolio…

Chinese conglomerate Wanda Group’s sports unit has confirmed that it received a request for information last month from European regulators about the company’s contacts with a competitor as part of an …
Football

Infront faces a challenge to refinance its spend on English Premier League free-to-air rights in sub-Saharan Africa, despite spending half as much on the 2019-22 rights compared to the 2016-19 cycle.
Athletics

Swiss-based agency Infront Sports has agreed a deal with Olympic governing body the International Olympic Committee to market free-to-air rights in Sub-Saharan African to every Olympic property until 2024
Multi-sport

Chinese conglomerate Wanda Group has filed for a US initial public offering of its sports unit, which includes the Infront agency
Football

The Infront agency has agreed a three-season deal with the English Premier League to market free-to-air rights across sub-Saharan Africa
Football

Greek pay-television broadcaster Nova has picked up rights to both Germany’s DFB Pokal and Spain’s Copa Del Rey finals, which will take place this weekend.

Infront, the Zug-based sports marketing company, has launched a ‘digitally native’ direct-to-consumer operation to connect brands and sports rights-holders to fans around the world. iX.co
Football

The Confederation of African Football has made good on a two-year-old promise to renegotiate its mammoth global media and marketing rights deal with Lagardère Sports, but not its promise to earn more money for its rights.
Football

The Infront agency has secured exclusive media and marketing rights to the 2019 edition of the Audi Cup pre-season football tournament
Winter Sports

Nordic Entertainment (Nent) Group has gained a foothold in winter sports in the Nordics with its shock acquisition of a host of properties from the Infront agency.
Skiing

Nordic Entertainment (Nent) Group has acquired rights to a host of winter sports properties in the Nordics from the Infront agency, landing a blow to public-service broadcasters in the region
Triathlon

The International Triathlon Union (ITU) has launched its new-look on-demand streaming platform ahead of the first World Triathlon Series event of the season in Abu Dhabi on Friday. TriathlonLive
Winter Sports

The Infront agency’s acquisition of the International Skating Union’s global media rights is the latest plank in the company’s strategy to dominate the winter sports rights market. T
Motorsport

The Infront agency has acquired Youthstream, the owner of exclusive television, marketing and global promotional rights to the International Motorcycling Federation’s (FIM) MXGP Motocross World Championship u…
Ice Skating

The International Skating Union has today (Tuesday) appointed the Infront agency as its new global media rights partner for the next four seasons

The Infront agency has appointed Ingolfur Hannesson as an exclusive strategic advisor, with a focus on acquisitions and exploitation of winter sports media rights