TEAM Marketing

Uefa Champions League and Europa League rights will increase in value throughout Albania, Kosovo and the Baltics – Estonia, Latvia and Lithuania – from the 2018-19 season, TV Sports Markets has learned.

Strong competition in Ireland has helped Uefa seal a big increase for its club competition rights, as commercial broadcaster TV3 fell just short in its attempt to acquire all the rights on offer.

The value of Uefa Champions League and Europa League rights will decline slightly in Romania from 2018-19 onward, with telco Telekom Romania, pay-television broadcaster Digi Sport and commercial broadcaster Look TV set to share coverage.

Digital media company Perform is close to agreeing a deal for Uefa Champions League and Europa League rights across five Southeast Asian markets, TV Sports Markets understands.

Uefa has reversed the falling value of its club competition media rights in Cyprus via an exclusive deal with telco Cyta.

Media group 365 has retained its grip on Uefa Champions League and Europa League media rights in Iceland, paying an increase of about 50 per cent.

Aggressive bidding from telcos has helped Uefa substantially grow the value of its club competition rights in Bosnia and Herzegovina, Croatia, Macedonia, Montenegro and Serbia.

Uefa has more than doubled the value of its club competitions in Czech Republic and Slovakia by striking an exclusive deal for the Champions League with pay-television broadcaster O2.

Highlight Communications, backed by Lucerne-based Studhalter Investment, has struck a deal to acquire German media company Constantin Medien.

Uefa increased the value of Champions League media rights in Belgium by about 31 per cent last month, while the Europa League grew in value by about 19 per cent.

Uefa has secured an increase of about 33 per cent from Dutch telco Ziggo for pay-television Champions League rights, but is yet to agree a deal for its free-to-air rights in the Netherlands.

The value of Uefa Champions League and Europa League rights in Greece is set to fall in its new cycle despite rights being sold exclusively to pay-television broadcaster Cosmote last week.

Uefa is considering selling Champions League and Europa League rights in a new cycle exclusively to a pay-television broadcaster to maximise value in Greece.

Uefa completed the sale of Champions League and Europa League rights in the Balkans this week, increasing its media-rights income from the region by more than 20 per cent.

Uefa has increased the value of Europa League media rights in Scandinavia by about 45 per cent in deals with TV2 in Norway and Discovery Communications in Denmark and Sweden.

The value of Uefa Europa League media rights will grow by about 24 per cent in Germany and 20 per cent in Austria when new deals kick in from 2018-19.

Uefa has almost trebled the value of its Champions League and Europa League media rights in the Middle East and North Africa, following a renewal with Qatar-based beIN Media Group.

Uefa last month recorded huge fee increases for its Champions League and Europa League media rights in Finland and Switzerland.