Sponsorship & Marketing
Learfield signs 10-year extension with Kansas Athletics
Company stays aligned with one of the top programs in US college sports
Rugby Australia receives backing from Stan and sponsor amid Super Rugby clash
Rugby Australia has received support from its domestic media rights-holder Stan Sport and mining magnate Andrew Forrest as it continues to mull the prospect of exiting the Super Rugby Pacific competition
PTO strikes three-year deal with Warner Bros. Discovery ahead of Tour launch
The Professional Triathletes Organisation (PTO) has finalised a new rights agreement with media conglomerate Warner Bros. Discovery (WBD) ahead of the launch of the PTO Tour in Canada later this month
DAZN adds to NFT offering with new boxing-focused marketplace
Sports subscription service DAZN has announced the launch of a boxing-focused NFT marketplace, DAZNBoxing.io
FIS advances centralisation plan with hires of IMG’s Salomon, sponsorship executive Kraus
The International Ski Federation (FIS) has advanced its controversial plans to centralise commercial rights to its World Cup series with the dual appointment of IMG’s Christian Salomon and former Allianz g…
Chief business officer Monbaliu to leave Belgian Pro League
Leander Monbaliu, chief business officer at the Pro League, is to leave the Belgian football club body later this month.
Monbaliu has been with the Belgian league for close to a decade in various guises
Sportfive adds Singapore-based Ampverse to esports portfolio
Asian esports and Web3 organisation Ampverse has appointed the Sportfive agency as its exclusive global commercial representative
UCI registers CHF21.3m surplus as Tokyo 2020 sees revenues surge
The International Cycling Union (UCI) has registered a net surplus of CHF21.3m ($22.2m/€21.3m) in its latest annual report after the postponed Tokyo 2020 Olympics helped uplift revenues to CHF61.4m.
Premier Padel appoints Octagon to market Madrid event
Premier Padel, the new global padel tour run by the International Padel Federation (FIP) and backed by players body the Professional Padel Association (PPA) and Qatar Sports Investments (QSI), has appointed…
Fifty-Three Six agency recruits DAZN’s Glynn to media and strategy role
Fifty-Three Six, the Dublin and London-based sports marketing agency, has appointed Paul Glynn as head of media and strategy
ISU outlines 2022-24 media rights revenues, braced for reduced IOC payments
The International Skating Union has budgeted for CHF17.56m ($17
Gate revenue record expected for Singapore venue as UFC returns to Southeast Asia
The Ultimate Fighting Championship expects its event at Singapore Indoor Stadium this weekend to set a gate revenue record for sport at the venue
Skateboarding, sport climbing and surfing must wait until LA 2028 for IOC revenue share
The Association of Summer Olympic International Federations (ASOIF), the umbrella organisation for the summer Olympic federations, has amended its statutes to allow sports to receive a share of Olympic…
Tech Mahindra to provide digital fans platform for chess Olympiad
Indian technology company Tech Mahindra said it will provide a "next generation digital fan experience" under a partnership with the international and Indian chess federations around the upcoming chess…
Barcelona considers sale of LaLiga TV rights revenue, stake in licensing arm
FC Barcelona will hold an extraordinary assembly meeting on June 16, with its members to vote on whether the club should sell a minority stake in its Barça Licensing & Merchandising subsidiary, and on …
M&S Food launches home FAs sponsorship, Nationwide signs Channel 4 deal
M&S Food, the food division of the M&S retail chain, has signed multi-year sponsorships with the Football Associations of England, Scotland, Wales and Northern Ireland
Re-elected Eliasch promises FIS rights ‘consultation’ but remains dogged by legal claims
Johan Eliasch, the Swedish businessman re-elected overwhelmingly as president of the International Ski Federation (FIS), has promised a period of “consultation” over plans to centralise commercial rig…
Manchester United Q3 revenues up 29.2 per cent but wage increases lead to £27.7m loss
Manchester United has increased its third quarter revenues by 29.2 per cent to £152.8m ($192.