Sponsorship & Marketing

Football
Media

Spanish-language media and content company TelevisaUnivision announced a landmark partnership with Mexican soccer league Liga MX, bringing the property's commercial rights to market in the United States…
Football
Media

Fifa has struck a wide-ranging deal with digital consultant and software provider Globant which will involve support of the Fifa+ streaming platform and sponsorship of the flagship events of world football’s g…
Mixed Martial Arts
Media

The Ultimate Fighting Championship (UFC) has teamed up with Meta to deliver its events in virtual reality through its streaming service, Fight Pass
Cricket
Finance & Law

Cricket Australia recorded a A$5.1m ($3.2m/€3.3
Cricket
Licensing & Merchandising

The Asian Cricket Council is to launch a digital collectibles programme in partnership with FanCraze Technologies. The ACC and FanCraze will create a set of collectibles that fans can acquire and trade
NFL
Media

Brazilian agency Effect Sport has renewed its commercial representation agreement in Brazil with the NFL for the next three years
Tennis
Industry Moves

The All England Lawn Tennis and Croquet Club (AELTC) has merged its commercial, communications and marketing functions into a single position to be held by Usama Al-Qassab, the former Walt Disney marketing…
Olympic Games
Industry Moves

Timo Lumme, the long-standing managing director of IOC Television and Marketing Services, is to retire from the position at the end of the year and will be replaced by Anne-Sophie Voumard, currently the…
Multiple Sports
Finance & Law

India’s government has warned broadcasters against advertising gambling products following the rise of what it describes as “online offshore betting platforms” using news websites as a “surrogate product…
Table Tennis
Sponsorship & Marketing

The International Table Tennis Federation (ITTF) has announced a sponsorship deal with China Telecom that will see the operator become a presenting partner of the forthcoming World Team Table Tennis Championships…
Football
Governance

The European Club Association (ECA) and Uefa have moved closer to agreeing a new Memorandum of Understanding (MoU) spanning until 2030 after signing a new letter of intent (LOI)
Multiple Sports
Industry Moves

Sports and entertainment group Endeavor has announced the promotion of Robbie Henchman to the role of president of global partnerships at IMG Events, IMG Media and On Location
Basketball
Media

New contract term to include league highlight rights for FanDuel TV
Football
Fan Engagement

German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…
Football
Media

LaLiga, organising body of the top two divisions of Spanish club football, has signed a letter of intent with Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) with the intention…
Skiing
Industry Moves

The International Ski Federation (FIS) has recruited Roberto Nosotti, previously of the Infront agency, as director of media rights at its new in-house commercial division that will oversee the sale of…
Basketball
Media

Logistics, shipping and commodities trading company Fedcom, a sponsor of Euroleague Basketball and majority shareholder of LNB Pro A club AS Monaco Basket, has reportedly acquired broadcast rights to the…
Tennis
Data

The International Tennis Federation generated $66.6m (€66.2m) in income in 2021, a significant increase on the $35.6