Sponsorship & Marketing

Rugby League
Global

Sports betting and data services company Stats Perform has been appointed the Official Data Partner for the re-arranged Rugby League World Cup (RLWC 2021)
Motorsport
Global

Formula 1 recorded revenues of $744m (€731.6m) during the second quarter of this year as the return of crowds and an uplift in sponsorship and media receipts helped increase its operating income to $65m.
Football
Germany

Bayern Munich commercial executive Andreas Jung has called on the German Football League (DFL) to stage the German Super Cup abroad in order to increase the league’s international presence and commercial a…
Cricket
Kenya

Cricket Kenya has appointed UAE-based agency Pacific Star Sports (PSS) to aid the commercial development of the sport in the East African country
Multi-sport
Global

The organisers of Birmingham’s 2022 Commonwealth Games, which get under way this evening with the opening ceremony, expect to soon surpass the ticket sales total registered at Glasgow 2014 and are also c…
Athletics
Australia

The Infront agency has acquired a minority stake in the Sydney Marathon and will market its commercial rights as it becomes the third candidate to seek an expansion slot among the World Marathon Majors…
Multiple Sports
France

The French competition authority, the Autorité de la Concurrence, has found that the proposed merger between free-to-air commercial broadcasters M6 and TF1 raises a number of “significant” competition conc…
Cycling
France

Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…
Football
Spain

FC Barcelona has sold an additional 15 per cent of its LaLiga television rights income to Sixth Street Partners, taking the US-based investment firm’s stake to 25 per cent, while it has also delved into t…
US College Sport
USA

Company stays aligned with one of the top programs in US college sports
Rugby Union
Australia

Rugby Australia has received support from its domestic media rights-holder Stan Sport and mining magnate Andrew Forrest as it continues to mull the prospect of exiting the Super Rugby Pacific competition
Triathlon
Global

The Professional Triathletes Organisation (PTO) has finalised a new rights agreement with media conglomerate Warner Bros. Discovery (WBD) ahead of the launch of the PTO Tour in Canada later this month
Boxing
Global

Sports subscription service DAZN has announced the launch of a boxing-focused NFT marketplace, DAZNBoxing.io
Skiing
Global

The International Ski Federation (FIS) has advanced its controversial plans to centralise commercial rights to its World Cup series with the dual appointment of IMG’s Christian Salomon and former Allianz g…
Football
Belgium

Leander Monbaliu, chief business officer at the Pro League, is to leave the Belgian football club body later this month. Monbaliu has been with the Belgian league for close to a decade in various guises
Esports
Singapore

Asian esports and Web3 organisation Ampverse has appointed the Sportfive agency as its exclusive global commercial representative
Cycling
Global

The International Cycling Union (UCI) has registered a net surplus of CHF21.3m ($22.2m/€21.3m) in its latest annual report after the postponed Tokyo 2020 Olympics helped uplift revenues to CHF61.4m.
Padel
Spain

Premier Padel, the new global padel tour run by the International Padel Federation (FIP) and backed by players body the Professional Padel Association (PPA) and Qatar Sports Investments (QSI), has appointed…