Football

Football
Germany

Dentsu, the Japanese advertising agency heavily involved in sports marketing, has concluded a number of broadcast deals for the J.League ahead of the Japanese top flight’s resumption on July 4.
Football
USA

The opening game of the National Women's Soccer League Challenge Cup was the most-watched match in league history, with an average of 572,000 viewers on the main CBS television network
Football
MENA

Premier League chief executive Richard Masters has said that the UK government has not put the Premier League under pressure to approve the proposed £300m (€330m/$371.2m
Football
Global

Football media platform OneFootball has unveiled a new brand identity and released a redesigned app
Football
Brazil

Brazilian commercial broadcaster Globo has failed in its attempts to block Flamengo from broadcasting its forthcoming Carioca State Championship match on the club’s TV channel, FlaTV.
Football
France

Production and rights agency group Mediapro has selected Amaury Média, the advertising sales agency of the Amaury Group, to market advertising for its new football-focused pay-television service in France, …
Football
Italy

Cash-strapped Serie-A clubs could find it difficult to agree a deal with a private equity investor because of internal politics and deep-seated rivalries, according to leading Italian financial journalist…
Football
Hong Kong

Pay-television broadcaster i-Cable has acquired rights in Hong Kong to football’s Russian Premier League.
Football
Global

Pay-television broadcaster beIN Sports lifted its Italian Serie A blackout after reaching a financial compensation deal with the league and international rights distributor the IMG agency for lost exclusivity…
Football
Asia

DDMC Fortis, the agency with the exclusive mandate to market Asian Football Confederation commercial rights in the 2021-28 period, is rebranding as Football Marketing Asia (FMA)
Football
Belgium

Subscription broadcaster Eleven Sports has finally signed off on its five-year domestic media-rights agreement with Belgian football’s Pro League.
Football
USA

TUDN, the United States-based Spanish-language sports network, will bring Mexican soccer with the newly created Copa por Mexico featuring teams from Liga MX beginning July 3
Football
France

French digital terrestrial broadcaster L'Équipe TV has acquired exclusive rights to the Copa del Rey and Spanish Super Cup in a two-season deal.
Football
South Africa

South African public-service broadcaster SABC has acquired rights to the FA Cup ahead of the quarter-finals of this season’s competition.
Football
Spain

Orange has agreed a new content deal with fellow telco Telefónica to offer coverage from LaLiga, the Uefa Champions League and Europa League during the 2020-21 season.
Football
United Kingdom

UK telco BT’s acquisition of Turkish Süper Lig rights for the remainder of the 2019-20 season is a ‘toe-in-the-water’ ahead of a potential longer-term agreement, SportBusiness Media understands.
Football
MENA

There have been talks between representatives of the Saudi Arabian state and the German Bundesliga about a potential deal for the league's media rights in the Middle East
Football
Germany

Infront has vowed to contest the termination of its contracts with the German Football Federation (DFB) after the sport’s governing body in Germany moved to sever its ties with the international sports m…