Nordics
IMG’s Strive Sport starts streaming MLS in Scandinavia
IMG-owned streaming platform Strive Sport has begun streaming Major League Soccer in Denmark, Norway and Sweden.
Its coverage begins this weekend (March 2-3) with the start of the new MLS season
Nent Group adds IndyCar to motorsport line-up
Nordic media company Nent Group has acquired rights to US motor-racing series IndyCar.
Nent Group will broadcast the series in Sweden, Norway, Denmark and Finland until 2021
Strive now available on linear television in Norway
The Strive OTT platform launched by the IMG agency will now be available on linear television in Norway via the IPTV platform Altibox
Commercial Sports Media lands latest ice hockey contract
The Finnish Ice Hockey Association (FIHA) has appointed the Commercial Sports Media agency in an advisory capacity for its forthcoming media-rights sales process
IMG to cooperate with TV2 in Denmark on Serie A and LaLiga
Danish commercial broadcaster TV2 has signed an agreement with the IMG agency giving it access to matches from both Italy’s Serie A and Spain’s LaLiga.
Bundesliga finds home in Iceland
Icelandic free-to-air broadcaster SportTV has acquired exclusive rights in the country to the top two divisions of German football
WRC turns down highest offers to maximise exposure, retain content in Finland
The World Rally Championship turned down bigger offers for its rights in Finland in order to agree a deal with public-service broadcaster YLE that will allow it to hold on to content for its OTT platform,…
Spring Media to aid formation of new Swedish floorball league
The Association Swedish Super League (FSSL), the entity representing the country’s elite floorball clubs, has entered into a partnership with the Spring Media agency to advise on commercial rights for a…
Nent Group secures exclusive WTA rights
The Nordic Entertainment Group media company has struck an exclusive rights deal with the Women’s Tennis Association.
C More Golf to go off air in Denmark after Discovery PGA deal
C More has sold rights in Denmark for golf’s PGA Tour to Discovery Networks in a sublicensing deal, according to the Telecompaper news service.
WRC completes rights deals in France and Finland
The FIA World Rally Championship has secured new media-rights deals in France and Finland from 2019, with pay-television operator Canal Plus and public-service broadcaster YLE respectively
Finland is winter wonderland for Fifa as 2022 World Cup delivers big fee increase
Fifa has earned an increase in the value of World Cup rights in Finland after the winter scheduling of the 2022 tournament in Qatar sparked competition between the country's commercial broadcasters.
TV2 acquire rights to the X Games
Danish commercial broadcaster TV2 has acquired rights to the X Games from 2019, taking over rights from public-service broadcaster DR
Aggressive move from Síminn secures Premier League rights in Iceland
Icelandic telco Síminn surprised the market by securing English Premier League rights from 2019-20, replacing the dominant player, media group 365.
Premier League finds new home in Iceland
Telco Síminn has become the new rights-holder of the English Premier League in Iceland, promising new levels of coverage for the top division of English club football.
Fifa issues tenders in France, Italy and Scandinavia
Fifa, football’s global governing body, has today issued invitations to tender for various media rights in France, Italy and Scandinavia.
Premier League set to receive bids in multiple markets
England’s Premier League will today receive offers for its rights in multiple markets for the three seasons from 2019-20 to 2021-22.
Swedish Ski Association maintains long-running Infront partnership
The Swedish Ski Association has agreed a five-season extension to its long-standing rights and production partnership with the Infront agency.
The new contract will run from 2021-22 to 2025-26