Lagardère Sports
Lagardère opts for JTBC and grows value of AFC in Korea
Asian Football Confederation rights have increased in value by 86 per cent in South Korea after cable-television broadcaster JTBC outbid the country’s free-to-air cartel.
Introduction of Red Star Kunlun yet to stimulate Chinese market
Red Star Kunlun’s entry as the first Chinese team in the Kontinental Hockey League has helped the league massively increase its exposure, but is yet to have any impact on its bottom line.
AFC doubles rights fee in four-year Thai renewal with BBTV
The value of Asian Football Confederation rights doubled in Thailand after a renewed deal with commercial broadcaster BBTV.
WSG sweats as Sheikh Salman considers options
Sheikh Salman bin Ebrahim al-Khalifa, the president of the Asian Football Confederation, is planning to set up an ad-hoc committee of experts to evaluate the AFC’s options for its rights beyond 2020.
Fox Sports Italy gets Afcon rights
Italian premium sports channel Fox Sports acquired rights in the country to two editions of the Africa Cup of Nations in a deal with the Lagardère Sports and Entertainment agency.
Lagardère Sports unveils senior appointment in Europe
Lagardère Sports, the sports marketing division of conglomerate Lagardère, has appointed Robert Müller von Vultejus to head up its new Business Development Europe team
Star swoops for grand slam rights in Indian subcontinent
Star India has snatched rights to two tennis grand slams from its Indian subcontinent rivals in the last week, significantly increasing their value.
ITTF takes greater control with Lagardère deal
The International Table Tennis Federation’s decision to sell its media rights in China and other core markets itself left slim pickings for agencies, but hasn’t stopped Lagardère Sports from taking on the challenge.
Lagardère to distribute ITTF rights
The International Table Tennis Federation (ITTF) has sealed a rights distribution deal with Lagardère Sports, the sports marketing division of conglomerate Lagardère.
World Sport Group told to pay MSM ‘facilitation fee’
The Lagardère Sports agency’s Asia-focused division has been ordered to pay $27.9m (€26.2m) to the MSM Satellite (Singapore) unit of Sony-owned Indian broadcaster Multi Screen Media.
AFC set to maintain Lagardère connection with new partnership
The Asian Football Confederation is set to conclude a fresh eight-year contract with commercial rights partner the Lagardère Sports agency, according to Reuters.
Lagardère Sports builds host broadcasting portfolio
Lagardère Sports, the sports marketing division of conglomerate Lagardère, has been confirmed as host broadcaster for five major sports events this November.
Lagardère Sports creates new global media team
Lagardère Sports, the sports marketing division of conglomerate Lagardère, has formed a unified global media division.
O’Brien: We did not overpay for Caf
Seamus O’Brien, the executive chairman of Lagardère Sports and Entertainment, strongly defended the level of the company’s investment in its recent renewal with the Confederation of African Football.
Lagardère Unlimited unifies agencies under rebranding drive
Lagardère Unlimited, the sports marketing division of conglomerate Lagardère, is to unify all its agencies under the single commercial brand name of Lagardère Sports and Entertainment.
Sportfive pays massive increase to renew Caf rights
Sportfive is taking a colossal risk in signing a 12-year, $1bn (€888m) renewal with the Confédération Africaine de Football, according to local experts.
Lagardère Unlimited secures approval for UFA Sports deal
The Lagardère Unlimited sports marketing division of media conglomerate Lagardère has confirmed that its proposed acquisition of the UFA Sports agency has been granted approval by the German competition authorities.
Scramble for Asian rights continues ahead of qualifiers
Qualifier matches for the 2019 Asian Cup begin on June 11 with about a dozen Asian football federations yet to sell second- and third-party media rights to their home matches to an agency.