Fan Engagement
Twitter to offer live look-ins of every 2022 MLB postseason game
Social media platform to aid in fan engagement around playoff contests
NBA’s Silver: more media change in next five years than in last 30
Commissioner details how accelerating pace of technological revolution will lead to seismic shifts in how sports are presented to fans
Segev: Team Whistle engagement key to Eleven deal, channel rebranding on ‘case-by-case’ basis
DAZN Group’s takeover interest in Eleven Group was driven not only by the latter’s football rights portfolio and strong presence in markets such as Belgium and Portugal, but also the ability of Eleven-owned dig…
Chinese Super League strikes Weibo deal
Weibo has agreed a deal to become an official social media platform of the Chinese Super League
Mavericks star Dončić unveils virtual alter ego Luk.AI
Luka Dončić, star player of the National Basketball Association's Dallas Mavericks, has unveiled a virtual artificial intelligence-powered version of himself called Luk.A
WSC Sports to deliver real-time highlights for Sweden’s HockeyAllsvenskan
Israel-based automated highlights company WSC Sports has reached an agreement with the HockeyAllsvenskan, Sweden’s second-tier ice hockey league.
Borussia Dortmund ‘legends’ to visit Vietnam as part of Next Media tie-up
German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…
Serie A ups social media presence with Japanese, Portuguese Twitter accounts
Lega Serie A has launched dedicated Japanese and Portuguese Twitter accounts as part of plans to improve its engagement with fans
NFL, Enthusiast Gaming unveil ‘NFL Tuesday Night Gaming’
The National Football League has partnered with Canadian gaming entertainment company Enthusiast Gaming Holdings to create NFL Tuesday Night Gaming, which will bring together NFL players and gaming content …
Uefa: Women’s Euro 2022 watched by cumulative audience of 365m
Uefa, football’s European governing body, has announced that over 365 million people watched this summer’s Women’s Euro 2022 tournament, setting a record for the national team competition.
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Twitter and beIN strike 2022 World Cup content deal in Mena region
Social media platform Twitter has agreed a content deal in the Middle East and North Africa for the 2022 Fifa World Cup with the national team football tournament’s rights-holder in the region, pay-television b…
DAZN Italia agrees Google, Samsung promotional subscription offer
The Italian division of OTT sports subscription broadcaster DAZN has signed commercial deals with electronics company Samsung and technology giant Google
Inter expands digital footprint with Recast channel
Italian Serie A football club Inter Milan has launched a dedicated channel on subscription-free streaming platform Recast
Stats Perform awarded Rugby League World Cup data distribution contract
Sports betting and data services company Stats Perform has been appointed the Official Data Partner for the re-arranged Rugby League World Cup (RLWC 2021)
Bayern executive Jung calls on DFL to move Super Cup abroad, scrap 50+1 ownership rule
Bayern Munich commercial executive Andreas Jung has called on the German Football League (DFL) to stage the German Super Cup abroad in order to increase the league’s international presence and commercial a…
Mediapro signs sports content deal with Snapchat
The Mediapro agency has agreed a global content sharing deal with social media platform Snapchat
Stats Perform agrees expanded Opta data deal with Ekstraklasa
Sports data and technology company Stats Perform has extended its official data agreement with the Ekstraklasa, with the deal including access to live feeds from every match of the top division of Polish…
DAZN adds to NFT offering with new boxing-focused marketplace
Sports subscription service DAZN has announced the launch of a boxing-focused NFT marketplace, DAZNBoxing.io