Sponsorship & Marketing

Multiple Sports
Media

NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics
Football
Industry Moves

The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…
Motorsport
Media

Viaplay, the subscription streaming service of Nordic Entertainment (Nent) Group, has agreed a multi-year endorsement and content deal with reigning Formula 1 world drivers’ champion, Max Verstappen.
Basketball
Media

The Infront agency has signed a four-year extension to its media and sponsorship rights sales agreement with the Turkish Basketball Federation (TBF)
Swimming
Fan Engagement

Husain Al-Musallam, president of the International Swimming Federation (Fina), has said that the federation is not promoting the sport as effectively as it should
Modern Pentathlon
Governance

The International Modern Pentathlon Union (UIPM) has named industry heavyweights Terrence Burns, David Hill, Peter Hutton and Michael Payne as members of its working group that will help shape the future…
Rugby Union
Events

The Japan Rugby Football Union is preparing to usher in a new, more professional era of Japanese rugby union with the launch of the NTT League One on January 7
Football
Media

The ongoing request for proposals process for the commercial rights to Uefa club competitions from the 2024-25 season onwards is to enter a third round of bidding, SportBusiness understands
Triathlon
Events

The Professional Triathletes Organisation is to launch its PTO Tour next year with events in Canada and the US added to the existing Collins Cup teams competition to create an overall prize fund of $5
Multiple Sports
Media

SPOTV, the new pan-regional, Asia-Pacific sports broadcaster, has appointed Outlast Sports & Entertainment, the Singapore-based sports marketing agency, to sell regional and local advertising, along with…
Multiple Sports
Fan Engagement

Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…
Rugby Union
Licensing & Merchandising

RugbyPass, the global digital rugby union platform owned by pay-television broadcaster Sky New Zealand, has agreed an exclusive long-term deal with virtual sports exchange ASX Sports that will bring NFT-enabled…
Football
Media

Uefa has sent a request for proposals document (RFP) to companies interested in selling commercial rights to its club competitions, encouraging potential bidders to “consider structures with minimum guarantees” and allowing bids across six seasons.
Multi-sport
Media

The Sportfive agency has been awarded global media and sponsorship rights to the next two editions of the African Games multi-sport event
Ski Mountaineering
Host Broadcast & Production

The sport of ski mountaineering has landed a dramatic increase in exposure through a digital-led production and live streaming agreement with Eurovision Sport, the sports arm of the European Broadcasting…
Cricket
Media

Indian fantasy sports company Dream11 has become naming sponsor of all International Cricket Council 'pathway' tournament qualifying events in a deal running until April 2023
Athletics
Events

The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race
Multiple Sports
Finance & Law

Company officials still present highly optimistic view, point to efforts in emerging areas such as betting, NFTs, ticketing