South-East Asia
Bundesliga secures ‘solid’ rights fee, brand-building commitments in Vietnam
The Bundesliga has secured what local experts consider a solid fee in a new deal with the Next Media agency in Vietnam, as well as commitments to joint brand-building and football development projects that the league hopes will build the value of the property.
Robert Klein and Kevin Sim – Bundesliga International
Robert Klein, CEO, and Kevin Sim, Head of Asia-Pacific, at Bundesliga International explain the German football league’s approach to the first two media-rights deals of its new sales cycle in Asia, in Japan and Vietnam.
Dentsu agrees raft of J.League international deals ahead of season resumption
Dentsu, the Japanese advertising agency heavily involved in sports marketing, has concluded a number of broadcast deals for the J.League ahead of the Japanese top flight’s resumption on July 4.
Genius adds Singapore volleyball to live streaming portfolio
Sports data and technology company Genius Sports has agreed a live streaming deal with the Volleyball Association of Singapore
Tencent makes Southeast Asia move with Iflix purchase
Chinese technology giant Tencent has announced the purchase of Malaysian online streaming service Iflix’s “content, technology, and resources” as it seeks to enhance its presence in Southeast Asia.
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Next Media agency acquires Bundesliga rights in Vietnam
The German Bundesliga has agreed a new five-year, exclusive media-rights deal with agency Next Media in Vietnam, covering the seasons from 2020-21 to 2024-25
Simulated LaLiga action features in new beIN series in APAC region
International subscription sports broadcaster beIN Media Group has commissioned a new esports series that will offer a simulation of the final six rounds from Spanish football’s 2019-20 season.
Hot market in Vietnam helps Lagardère raise Suzuki Cup value in four-country deal
Vietnam’s hot market for national-team football rights helped Lagardère Sports secure an increase in the value of rights in the country for the 2020 Asean Football Federation Championship.
Filipino broadcaster ABS-CBN forced off air
Filipino broadcaster ABS-CBN has been forced off the air by the country’s media regulator after its application to renew its franchise was delayed.
Southeast Asia market report, 2020
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Southeast Asia
Sports channel to launch in Cambodia in NOC-backed project
A new dedicated sports television channel is set to launch later this year in Cambodia
Next Media acquires Suzuki Cup rights in Southeast Asia
Vietnam-based sports marketing agency Next Media has acquired the media rights for this year's Asean Football Federation Suzuki Cup in Vietnam, Laos, Cambodia and Myanmar
Eleven to broadcast live ABB Formula E Race at Home Challenge
Eleven Sports will screen the ABB Formula E Race at Home Challenge in support of Unicef live to motorsports fans from this Saturday
Eleven Sports lands Digital Swiss 5 virtual cycling rights in six territories
International broadcaster Eleven Sports has acquired live rights to the Tour de Suisse-backed ‘Digital Swiss 5’ e-cycling event in six territories.
Peebles to leave as DAZN readies Southeast Asia launch
One of DAZN’s most senior executives in Southeast Asia, senior vice-president Alex Peebles, is departing the business later this year.
The move comes as DAZN is finally set to launch in the region.
Winnie Chan, chief commercial officer, Malaysian Football League
Winnie Chan discusses the latest Malaysian Football League domestic media and sponsorship rights deals and the challenges the league has faced, and the action it is taking to overcome them.
Malaysian football rights values come back down to earth as Telekom returns
The value of the Malaysia Football League’s domestic media and sponsorship rights have dropped significantly in the latest deal with Telekom Malaysia after two previous rights rounds of inflated valuations and, ultimately, collapsed deals.
Genius Sports signs data agreement with Singapore FA
Sports data company Genius Sports says a new data partnership with the Football Association of Singapore will underpin a "digital transformation drive" at the sports body