South Korea

The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.

South Korean e-commerce company Coupang has secured exclusive rights to all Asian Football Confederation (AFC) properties from 2025 to 2028

South Korean streaming platform Coupang Play has secured a long-term association with Formula 1 by agreeing a rights deal with the motor racing championship

A ‘golden generation’ of men’s footballers have helped make Vietnam the most valuable market for Asean Football Federation Championship rights for the second tournament in succession.

Pay broadcaster Premier Sports Asia has acquired exclusive live rights in more than 20 markets in Asia for Australia's National Rugby League in a five-year deal from 2023 to 2027

US-based mixed martial arts promotion the Professional Fighters League has agreed a two-year renewal of its deal with South Korean rights-holder, media group IB Sports, as it plans to stage an event in…

The value of Spanish LaLiga rights in South Korea has more than doubled as local ecommerce group Coupang made the property one of its biggest exclusive rights acquisitions to date.

South Korean e-commerce company Coupang has taken a significant stride in its sports broadcasting ambitions by securing rights to the Spanish LaLiga in a five-year deal covering 2023-24 to 2027-28

South Korean ecommerce and streaming company Coupang has acquired exclusive rights for NHL ice hockey in a deal covering the upcoming 2022-23 season

An impending renewal of Korean Ladies Professional Golf Association’s domestic media rights by SBS is being bitterly opposed by rival broadcaster JTBC, which has threatened legal action.

Asia League Ice Hockey (ALH) has launched a streaming service ahead of its return this weekend

The Premier League’s latest round of rights sales in Apac is considered a major success, despite a substantial drop in overall value due to the collapse in the market in China.

Esports and gaming promoter ONE Esports is today launching a new television show, Gamer's Paradise, in partnership with presenting sponsor Marriott Bonvoy

Warner Bros. Discovery has outlined its new leadership team in India, Southeast Asia and Korea following the $43bn (€40.6n) merger between media conglomerates WarnerMedia and Discovery earlier this year.

Premier League club Tottenham Hotspur will face Spanish LaLiga outfit Sevilla in the second of two friendly matches as part of the North London-based team’s pre-season tour of South Korea later this y…

South Korean media group CJ ENM has secured exclusive rights to the Ultimate Fighting Championship in South Korea as part of a “multi-year” agreement with the mixed martial arts promotion.

The sharp increase in the UFC’s value was driven by two rounds of competitive bidding between CJ, Eclat and a third bidder understood to be a local agency.
USA

Apple’s first foray into sport may appear similar to Amazon’s low-cost experimentation, but the tech giant plans to accelerate into a wide-ranging premium sports strategy.