Sponsorship & Marketing
Borussia Dortmund ‘legends’ to visit Vietnam as part of Next Media tie-up
German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…
LaLiga launches latest JV with Galaxy Racer deal in Mena, Indian subcontinent
LaLiga, organising body of the top two divisions of Spanish club football, has signed a letter of intent with Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) with the intention…
FIS recruits former Infront executive Nosotti as director of media rights
The International Ski Federation (FIS) has recruited Roberto Nosotti, previously of the Infront agency, as director of media rights at its new in-house commercial division that will oversee the sale of…
Sponsor Fedcom ‘agrees long-term deal’ for EuroLeague broadcast rights in France, Monaco
Logistics, shipping and commodities trading company Fedcom, a sponsor of Euroleague Basketball and majority shareholder of LNB Pro A club AS Monaco Basket, has reportedly acquired broadcast rights to the…
ITF generated $67m in 2021 as Covid effect lingers
The International Tennis Federation generated $66.6m (€66.2m) in income in 2021, a significant increase on the $35.6
Barty named ‘chief of inspiration’ as part of Optus tie-up
Australian telecoms operator Optus has announced a content and endorsement agreement with three-time tennis grand slam winner Ashleigh Barty that will see her assume the title of ‘chief of inspiration’.
Viaplay scores Haaland endorsement and content deal
Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
UFC and return of live events boost Endeavor’s Q2 results
Sports and entertainment group Endeavor has once again raised its full-year revenue guidance after posting $1.31bn (€1.26bn) in second-quarter revenue and $42.2m in net income.
EOC president Capralos confident EBU deal will solve European Games’ exposure problem
Spyros Capralos, president of the European Olympic Committees (EOC), is confident that the new European Games broadcast deal with the European Broadcasting Union (EBU) consortium of public-service broadcasters…
Stats Perform awarded Rugby League World Cup data distribution contract
Sports betting and data services company Stats Perform has been appointed the Official Data Partner for the re-arranged Rugby League World Cup (RLWC 2021)
Formula 1’s Q2 revenues increase to $744m
Formula 1 recorded revenues of $744m (€731.6m) during the second quarter of this year as the return of crowds and an uplift in sponsorship and media receipts helped increase its operating income to $65m.
Bayern executive Jung calls on DFL to move Super Cup abroad, scrap 50+1 ownership rule
Bayern Munich commercial executive Andreas Jung has called on the German Football League (DFL) to stage the German Super Cup abroad in order to increase the league’s international presence and commercial a…
Cricket Kenya engages Pacific Star Sports as commercial agency
Cricket Kenya has appointed UAE-based agency Pacific Star Sports (PSS) to aid the commercial development of the sport in the East African country
Birmingham 2022 to pass Glasgow’s 1.3m ticket sales, commercial income ‘in good place’
The organisers of Birmingham’s 2022 Commonwealth Games, which get under way this evening with the opening ceremony, expect to soon surpass the ticket sales total registered at Glasgow 2014 and are also c…
Infront invests as Sydney Marathon joins race for WMM expansion slot
The Infront agency has acquired a minority stake in the Sydney Marathon and will market its commercial rights as it becomes the third candidate to seek an expansion slot among the World Marathon Majors…
‘Significant advertising concerns’ raised over TF1-M6 merger
The French competition authority, the Autorité de la Concurrence, has found that the proposed merger between free-to-air commercial broadcasters M6 and TF1 raises a number of “significant” competition conc…
ASO confident over women’s Tour de France ‘investment’ as opener nets 3m domestic viewers
Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…
Barcelona sells more LaLiga rights income to Sixth Street, enters NFT space
FC Barcelona has sold an additional 15 per cent of its LaLiga television rights income to Sixth Street Partners, taking the US-based investment firm’s stake to 25 per cent, while it has also delved into t…