Sponsorship & Marketing

Football
Media

An average audience of 9.2 million people tuned into German broadcaster ARD’s coverage of the 2022 Fifa World Cup match between Germany and Japan amid new protests against Fifa’s ban on ‘OneLove’ armbands.
Football
Media

Qatar Airways, the state-backed airline, will sponsor Fox Sports' coverage of the 2022 Fifa World Cup in the United States, it has emerged
Basketball
Sponsorship & Marketing

Online sports betting and gaming operator Bwin has signed a multi-year extension to its sponsorship deal with Euroleague Basketball covering the Greek territory
NFL
Events

The National Football League's inaugural regular-season game in Germany last weekend proved a huge success locally across a series of key metrics
Football
Media

Tech giant Apple has gained the rights to place the Apple TV logo on the sleeves of all 29 Major League Soccer teams as part of the landmark, 10-year global rights deal between the two parties.
Football
Fan Engagement

The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup
Golf
Industry Moves

Golf’s Ladies European Tour (LET) has recruited Fiona Harold as its new commercial director.
Football
Media

Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), has set out advertising restrictions that public broadcaster RTVE will have to follow for its coverage of th…
Hockey
Finance & Law

Asian Hockey Federation (AHF) chief executive Tayyab Ikram has been elected as the new president of the International Hockey Federation (FIH), seeing off the challenge of Marc Coudron
Motorsport
Finance & Law

Formula 1 has reported revenues of $715m (€721m) for the third quarter of 2022, a seven-per-cent increase on the same period in 2021 but a slight decrease compared with the $744m posted in the second q…
Golf
Events

The inaugural edition of the Singapore Women’s Open golf tournament will finally take place next month after being postponed for more than two years as a result of the pandemic.
Rugby Union
Finance & Law

Asia Rugby has announced a strategic agreement with sports marketing agency Redstrike. The deal will see Redstrike develop the regional rugby union association’s commercial and sponsorship programmes.
Handball
Media

Rights agreements have been secured with 35 broadcasters for the European Handball Federation (EHF)’s Women’s Euro 2022, which will take place in Slovenia, North Macedonia and Montenegro from November 4 t…
Golf
Media

LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing…
Football
Media

Telco FPT is reported to have paid a huge fee increase to acquire Vietnamese domestic V.League football rights in a multi-year deal starting in 2023
Football
Industry Moves

Peer Naubert, chief marketing officer at Bundesliga International, is to take over the responsibilities of Robert Klein, chief executive of the German league’s international rights sales arm, from the e…
Football
Industry Moves

Robert Klein, chief executive of Bundesliga International, is leaving the German league’s international rights sales arm to head up the football operations at IMG Media, SportBusiness understands.
NFL
Fan Engagement

Gillette, the Procter & Gamble-owned razor and personal care products company, will showcase its innovation hub GilletteLabs during ESPN's Monday Night Football broadcast at Gillette Stadium on October…