Sponsorship & Marketing

Multiple Sports
Media

US financial services company Ally has agreed a multi-year marketing deal with the Walt Disney Company focusing on the Atlantic Coast Conference (ACC) college sports organisation that is designed to advance…
Football
Media

Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams
Football
Finance & Law

Fifa generated broadcast income of $2.96bn (€2.77bn) in 2022, fuelled by media rights deals for the World Cup in Qatar and reflective of just over half of the governing body’s total revenue for the year.
Cricket
Media

Saudi Arabia's national tourism authority has become a sponsor of the Indian Premier League T20 cricket tournament
NFL
Media

Fox has sold out all of its Super Bowl LVII advertising inventory ahead of the National Football League's showpiece game between the Philadelphia Eagles and Kansas City Chiefs at State Farm Stadium in…
Football
Finance & Law

US-based investment firm Sixth Street Partners is reportedly among the firms preparing a bid for a share of the Bundesliga broadcast and commercial rights business as the German Football League (DFL),…
Golf
Media

Global streaming service Netflix will promote its upcoming PGA Tour-focused docuseries Full Swing via a Michelob Ultra commercial during the Fox broadcast of Super Bowl LVII on February 12
Football
Media

Technology giant Apple is moving away from convention in the selling of commercials around its Major League Soccer coverage and is asking sponsors to buy season-long package spots rather than individual…
Handball
Media

DAZN has withdrawn from its 10-year tripartite agreement with Infront and the European Handball Federation with the terms and inventory included in a new, restructured agreement with the sports marketing…
Tennis
Events

Kosmos Tennis, a subsidiary of the Kosmos investment group, claims to have taken its case to the Court of Arbitration for Sport in Lausanne following the termination of its 25-year agreement with the International…
US College Sport
Finance & Law

The University of Alabama's athletics department has extended its multimedia rights deal with Learfield in a 15-year agreement, marking one of the longest deals of its kind in American collegiate athletics
Football
Finance & Law

Pay-TV broadcaster beIN Sports has been forced to cease broadcasts in France of Italian Serie A football matches featuring Atalanta owing to regulatory concerns over the club’s main sponsor, financial t…
Golf
Events

The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
Tennis
Events

Kosmos Tennis' 25-year agreement with the International Tennis Federation to run and commercialise the Davis Cup has been terminated following unsuccessful attempts to renegotiate the deal
Motorsport
Media

Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
Rugby Union
Finance & Law

Japan's revamped rugby union league, Rugby League One, has reported revenue of 3.3bn yen ($25m/€23m) and a surplus of 270m yen ($2m/€1.9m) in its first financial year. Sponsorship revenue generated 2.1bn
Football
Fan Engagement

English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…
Tennis
Media

IMG will continue to represent broadcast and sponsorship rights to the Wimbledon Championships after agreeing to an exclusive ‘long-term’ extension with the All England Lawn Tennis and Croquet Club (AE…