Sponsorship & Marketing
LIV Golf president: ‘We need to commercialize the product’
LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing…
FPT ‘pays huge fee increase’ for Vietnamese V.League football rights
Telco FPT is reported to have paid a huge fee increase to acquire Vietnamese domestic V.League football rights in a multi-year deal starting in 2023
Bundesliga International CMO Naubert to assume Klein’s responsibilities
Peer Naubert, chief marketing officer at Bundesliga International, is to take over the responsibilities of Robert Klein, chief executive of the German league’s international rights sales arm, from the e…
EXCLUSIVE: Bundesliga International CEO Klein to join IMG in leading football role
Robert Klein, chief executive of Bundesliga International, is leaving the German league’s international rights sales arm to head up the football operations at IMG Media, SportBusiness understands.
Gillette to air mixed-reality commercial on ‘MNF’
Gillette, the Procter & Gamble-owned razor and personal care products company, will showcase its innovation hub GilletteLabs during ESPN's Monday Night Football broadcast at Gillette Stadium on October…
TelevisaUnivision to market Liga MX commercial rights in the US
Spanish-language media and content company TelevisaUnivision announced a landmark partnership with Mexican soccer league Liga MX, bringing the property's commercial rights to market in the United States…
Fifa strikes multi-faceted deal with Globant
Fifa has struck a wide-ranging deal with digital consultant and software provider Globant which will involve support of the Fifa+ streaming platform and sponsorship of the flagship events of world football’s g…
UFC to provide VR events with Meta, adds first-ever legal sponsor
The Ultimate Fighting Championship (UFC) has teamed up with Meta to deliver its events in virtual reality through its streaming service, Fight Pass
Cricket Australia attributes A$5.1m loss to ‘challenging’ UK media rights market
Cricket Australia recorded a A$5.1m ($3.2m/€3.3
Asian Cricket Council agrees digital collectibles deal with FanCraze
The Asian Cricket Council is to launch a digital collectibles programme in partnership with FanCraze Technologies.
The ACC and FanCraze will create a set of collectibles that fans can acquire and trade
Effect Sport renews agreement with NFL in Brazil
Brazilian agency Effect Sport has renewed its commercial representation agreement in Brazil with the NFL for the next three years
AELTC recruits Al-Qassab as marketing and commercial director following Henderson exit
The All England Lawn Tennis and Croquet Club (AELTC) has merged its commercial, communications and marketing functions into a single position to be held by Usama Al-Qassab, the former Walt Disney marketing…
IOC’s Lumme retires from top commercial role as Voumard steps up
Timo Lumme, the long-standing managing director of IOC Television and Marketing Services, is to retire from the position at the end of the year and will be replaced by Anne-Sophie Voumard, currently the…
Indian government cracks down on betting news websites
India’s government has warned broadcasters against advertising gambling products following the rise of what it describes as “online offshore betting platforms” using news websites as a “surrogate product…
China Telecom to sponsor ITTF World Team Table Tennis Championships in Chengdu
The International Table Tennis Federation (ITTF) has announced a sponsorship deal with China Telecom that will see the operator become a presenting partner of the forthcoming World Team Table Tennis Championships…
ECA and Uefa edge closer to long-term MoU
The European Club Association (ECA) and Uefa have moved closer to agreeing a new Memorandum of Understanding (MoU) spanning until 2030 after signing a new letter of intent (LOI)
Long-serving IMG executive Henchman promoted to president, global partnerships
Sports and entertainment group Endeavor has announced the promotion of Robbie Henchman to the role of president of global partnerships at IMG Events, IMG Media and On Location
WNBA, FanDuel complete partnership renewal
New contract term to include league highlight rights for FanDuel TV