YouTube
Russian Premier Liga embraces YouTube memberships, eyes OTT platform
The Russian Premier Liga has stepped up its association with YouTube by announcing that it will become the first major sports league to use the video streaming service’s ‘memberships’ offering as the m…
Activision Blizzard teams up with Google, YouTube for esports properties
US interactive entertainment company Activision Blizzard has agreed a wide-ranging strategic relationship with Google through which the internet company’s video-sharing platform, YouTube, will become t…
Real Madrid becomes latest club to introduce paywall social media offering
Spanish LaLiga football club Real Madrid has launched a subscription-based service on social media platform Facebook
Tomos Grace, EMEA head of sport, YouTube
Tomos Grace discusses the company’s three-pronged strategy, its role as a ‘free-funnel’ for rights-holders, and its plans to develop its ‘pay’ and ‘live’ offers.
YouTube sees future for ‘pay’ content in sports broadcast partnerships
Premier League club Liverpool’s decision to launch ‘paid-for’ content options on global video-sharing platform YouTube is a taster of how the platform will develop its sports-broadcasting partnerships.
Marca Claro to showcase Tokyo 2020 content on YouTube
Claro Sports, the broadcaster owned by Carlos Slim's Mexican telecoms giant América Móvil, is to offer free content from the Tokyo 2020 Olympic Games on YouTube through its editorial tie-up with Spanish m…
YouTube to live stream Kipchoge’s record attempt
Organisers of the Ineos 1:59 Challenge, Eliud Kipchoge’s attempt to run the first sub-two hour marathon, have agreed a partnership with video sharing website YouTube for next month’s event.
MLB to make YouTube game available in key spots in Pacific Rim
League to distribute live streamed game into quartet of prominent international baseball markets
Fiba YouTube channel delivers World Cup highlights
The International Basketball Federation (Fiba) has detailed a cooperation partnership with technology company Google which is designed to deliver a premium experience to fans who cannot be at the ongoing…
Premier League finally makes YouTube move, but with curtailed content
England’s Premier League has launched an official channel on YouTube, having previously decided against setting up a collective presence on the Google-owned video sharing website.
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Mediapro agrees YouTube deal for 2019 Pan American Games
The Mediapro agency, international rights manager for the 2019 Pan American Games, has agreed a deal with YouTube for the online video platform to broadcast the ongoing multi-sport event in Lima, Peru
World Softball to stream Championship on YouTube, Česká Televize acquires rights
The World Baseball Softball Confederation has said it will provide a global live stream of all matches from the 2019 men’s Softball World Championship on video-sharing platform YouTube, while it has a…
ICC to exploit World Cup rights on Facebook, YouTube and Twitter
The International Cricket Council is broadcasting World Cup content for the first time on social media platforms Facebook, YouTube and Twitter
Facebook, Twitter, YouTube to stream NBA Finals in India
The NBA has confirmed that the basketball league’s season-ending Finals will be live-streamed in India on social media websites Facebook and Twitter and video-sharing platform YouTube.
YouTube secures MLB rights package for second half of 2019
Major League Baseball struck a new partnership on Tuesday with YouTube incorporating live streaming rights to 13 games from the second half of the 2019 regular season
Verizon to resell YouTube TV
Telco Verizon has partnered with Google to resell YouTube TV subscriptions, which include all the major US sports channels and many regional sports networks
YouTube to livestream NBA 2K League 2019 season
NBA 2K League games will be simulcast on YouTube for the rest of the 2019 season, under a deal announced yesterday [Tuesday]
NBA launches Africa Youtube channel with two live games per week
The NBA has launched a Sub-Saharan Africa-specific YouTube channel, which will feature two live game broadcasts per week for the rest of the 2018-19 season