Europe

After several cycles of decline, the value of Formula One rights in Germany has more than doubled in pay-television broadcaster Sky Deutschland’s exclusive deal for the 2021-24 cycle.

Telecoms operator Telia has furthered its presence in esports by joining forces with the Veikkausliiga to launch a new league for the top division of Finnish club football

The German Football League (DFL) faced an absence of new bidders, a change in strategy from incumbent Sky Deutschland and an unstable economy as it went to market with its 2021-25 domestic rights. The tough conditions left experts to conclude the league had done well to avoid a larger income drop for the cycle.

Eleven Sports, the international pay-television broadcaster, has signed its first distribution deal for the new subscription channels that will offer live coverage of Belgian football next season, striking…

The advertising arm of UK pay-television broadcaster Sky has been appointed to exclusively sell advertising and sponsorship for the BT Sport subscription channels, replacing free-to-air broadcaster Channel…

Danish public-service broadcaster DR has for the first time acquired a share of live rights to the Danish Cup, the country’s knockout clubs tournament, in a deal with rights-holder Nordic Entertainment (…

Extreme E, the electric SUV off-road racing series, has secured a strong media-rights fee in addition to substantial free-to-air exposure in its deal with commercial broadcaster RTL in the Netherlands.

Italian football’s Lega Serie A has decided to continue to examine proposals from private equity investors following a general assembly meeting.

Baltic media group TV3 has agreed a three-season extension to its rights deal with Euroleague Basketball

Norwegian public-service broadcaster NRK has renewed its domestic rights for Norwegian Ski Federation events for a further five seasons, while also striking an sublicensing agreement with commercial and…

RLWC2021, the organising committee of the next edition of the Rugby League World Cup in England, has struck an agreement with International Rugby League which will see the two parties work together on…

Eleven Sports, the international pay-television broadcaster, and Mediapro, the broadcast production and rights agency, are to work on a “series of strategic international projects”, beginning with the…

Dentsu, the Japanese advertising agency heavily involved in sports marketing, has concluded a number of broadcast deals for the J.League ahead of the Japanese top flight’s resumption on July 4.

UK pay-television broadcasters BT Sport and Sky are reportedly poised to resume charging commercial customers, but at a reduced rate, amid the restart of competitions after Covid 19-related lockdown

The Infront agency has agreed a five-year extension with the Norwegian Ski Federation for the international media rights to all International Ski Federation (FIS) World Cup events held in the country

Mediapro, the Spanish production group and media-rights agency, is close to securing a €55m ($61.7m) credit facility, plus a similar contribution from its shareholders, it has been reported.