Fan Engagement

Basketball
Global

The International Basketball Federation (Fiba) and sports marketing agency Two Circles have formed a long-term strategic venture for the development and commercialisation of Fiba’s new Courtside 1891 d…
Horse Racing
Australia

Australian horse racing broadcaster Racing.com has extended its agreement with cloud-based video production platform Grabyo as it looks to enhance its digital content
Triathlon
Global

Super League Triathlon has engaged sports video production and distribution agency Story10 to boost global exposure of its events this year
Football
India

The Indian Super League, the top-tier Indian football league, has appointed cloud-based video production platform Tellyo to work on its social media content strategy
Multiple Sports
Australia

72 per cent of Australian men are tuning into television coverage of women’s sport, according to a survey shared by pay-television broadcaster Foxtel ahead of International Women’s Day tomorrow (Tuesday).
Motorsport
Global

Formula One has reported a four-per-cent increase in its cumulative television audience for the 2021 season, figures propelled by the motor-racing championship’s thrilling title battle between Max Verstappen a…
Equestrian
Global

The International Equestrian Federation (FEI) has renewed its social media and editorial agreement with the Redtorch agency for a further three years
Multiple Sports
United Kingdom

Sports data marketing agency Two Circles has acquired LiveWire Sport, the digital sports content company whose clients include the Premier League, the All England Lawn Tennis and Croquet Club, World Rugby…
Football
Global

Sportening, a new social app built for sports fans, has officially launched out of beta today (Tuesday) after raising £5.3m (€6.3m/$7.2m
Multiple Sports
Japan

DAZN, the OTT subscription broadcaster, has announced a joint venture with Japanese social media network Mixi to create a sports-themed non-fungible token (NFT) marketplace
Olympic Games
China

An official mobile game based on the Beijing 2022 Winter Olympics has been released, featuring a marketplace where users can trade Olympic 'pins' in the form of non-fungible tokens
Squash
Global

The Professional Squash Association will relaunch its online streaming service SquashTV as part of a “multi-year” agreement with London-based digital media firm PT SportSuite.
Multi-sport
China

Chinese social media platform Weibo has warned its users not to post content from the upcoming Beijing 2022 Winter Olympics that belongs to broadcast rights-holders
Cricket
Australia

Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
Football
Brazil

The Campeonato Carioca has secured further exposure ahead of the start of its 2022 edition tomorrow (Wednesday), with matches from the Brazilian state club football competition to be live streamed via…
Football
France

French pay-television broadcaster Canal Plus has agreed a content deal with social media platform Snapchat
Esports
Global

The International Olympic Committee has concluded its search for a head of its gaming initiatives, appointing former ASO executive Vincent Pereira as its first head of virtual sport
Football
Germany

The German Football League (DFL), the organiser of the top-tier Bundesliga, has added India-based sports content platform Sportskeeda to its global network of content partners